Paul Rand was an artist based out of America. He is a graphic designer and a commercial artist. His manifestos have won lots of awards. The main inspiration of most of his works had inherited from the concepts of symbolism and surrealism. In every artwork that he has given, quality and professionalism can be witnessed according to David (2004). To show the battles, he decided to choose themes that can create revolutions and few examples would include Think Different and the early advertisement design. The works have high levels of symbolism that can instantly convey the message to the person who sees it. In particular, the paintings and direct ocean prints show the level of vulnerability of people physically to psychologically. As he was an official branding artist or designer, he worked closely in the business aspect and his manifestos were more of business in addition to social. He had numerous books on his desk to understand the existing lack of quality designs and creative thinking to immediately represent in the form of art. Paul Rand had close relationship with self – taught American artists.
With this guidance, he took part in the artist freedom movement and various magazines to show these thoughts. He also attempted to depict the history of America through his art form. To start with, he made use of calligraphic manifestos where he decided to develop the portrait of company’s services and it showed his concern with a mood of dedication and quality.As soon as Paul Rand gained financial security, he decided to develop different forms of sculpture for the garden. The designs that were done initially were formal, plain and creative. As people advanced to new forms of understanding, he decided to enter into prints, drawings in the later times. These conveyed messages to better extent. As asked, his designing profession underwent shifts as the society and industry advanced. The combination of innovation with intelligence and intense attitude added life to the business art forms and conveyed messages instantly. The reason behind the high significance of his art works is due to the forward thinking attitude. While few art forms showed the solidarity and the need for guidance, the others showed his dedicated and the inspiration that the art can instil in the viewer’s mind says Harrison et al (2006).