19/12/2018

英国论文抄袭:英国航空公司

英国论文抄袭:英国航空公司

以前的研究工作已经阐明了过去的期刊和突出的领域,使人们了解航空业,特别是英国航空公司。Stephen Shaw在《航空公司营销与管理》杂志上关注了英国航空公司的营销计划,并阐述了吸引该品牌的因素。《华尔街日报》认识到不同的定价、放松管制、收入管理制度和定价倡议的活动方案。金融估计也被提到是£1000万。然而King (2011, p.5)提到,该杂志并没有关注金融营销及其相关的风险。英国航空公司的财务风险不确定,而是预算和他们的总收入观察。

英国论文抄袭:英国航空公司
除此之外,Joseph E. Shackford在他的期刊《改变航空公司文化》中提到了英国航空公司的结构在过去的10年里发生了怎样的变化,以及管理责任是如何指向管理控制的。管理控制包括人力资源管理、财务管理、市场营销管理等团队,这些团队都致力于改变组织的文化。MacKenzie (2014, p.111)在对该期刊的研究中发现,虽然该期刊提到了对财务和预算的管理控制,但它在风险管理和用于最小化风险的经济应用方面的研究有限。

英国论文抄袭:英国航空公司

The previous research work has shed light on the past journals and the areas that are highlighted to make people know about the airline industries, especially the British airways. The journal Airline marketing and management by Stephen Shaw has focused on the marketing plan for the British airways and stated the factors responsible for the attraction towards this brand. The journal has recognized different campaign schemes for pricing, deregulation, revenue management system and the pricing initiatives. The financial estimation has also been brought forth that is mentioned to be £ 10 million. However, King (2011, p.5) mentioned that the journal did not focus on the financial marketing and the risk associated with it. The financial risk of the British airways are not identified rather the budget and their gross income is observed.

英国论文抄袭:英国航空公司
In addition to this, the journal Changing airline culture by Joseph E. Shackford have mentioned how the structure of The British Airways have changed in the past 10 years and how the managerial responsibility is directed towards the management control. The management control involves the human resource management, financial management, marketing management and other team who are focused to bring a change in the culture of the organization. In context to this journal, MacKenzie (2014, p.111) observed that though the journal has mentioned the managerial control over the finance and the budget, it has limited its research in the risk management and the economic application used to minimize the risk.

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