英国论文代写：商业可持续性
生物系统存在的过程在整个过程中保持和谐，被称为可持续性。可持续性的概念被认为能够在未来的环境中忍受和生存（Willard，2005）。国际商业的背景下，可持续性的管理与在商业决策中纳入环境，经济和社会因素有关。它包括强调未来，强调业务的长期目标和目标，而不是仅仅通过妥协与未来来创造短期利益。然而，可持续的营销策略并不意味着以业务底线作为妥协或牺牲（Peattie，2010）。考虑到长远的利益，已经看到，那些在其战略中引发可持续发展的企业，与那些没有启动可持续发展的企业相比，被证明是高利润的。这是因为通过使营销策略可持续，在全球市场中进行调整变得更加容易，并且趋势不断发生。
战略的可持续性必须考虑到这些战略对环境的影响（Peattie，2009）。所有企业必须确保这些战略应该对社会和环境产生积极的影响。
重要性：可持续性在于，现在做出的每一项决定和每一项行动都将对未来产生影响。为明天的一代做出明智的决定，这样他们的选择也是可以的。
英国论文代写：商业可持续性
The process through which systems biologically existing remain in harmony with each other throughout years is known as sustainability. The concept of sustainability is referred to as being capable enough for enduring and surviving within an environment in consideration with the future (Willard, 2005). The context of international business, management of sustainability is related to the incorporation of environmental, economic and social factors within the decisions of business. It includes lying emphasis on the future, long term objectives and goals for the business instead of just creating a focus on the short term benefits by compromising with the future. However, a sustainable marketing strategy does not refer to be compromising or sacrificing with the bottom line of the business (Peattie, 2010). In consideration with the long term benefits, it has been seen that businesses which initiated sustainability within their strategies were proved to be highly profitable in comparison with those businesses which did not initiate sustainability. This is because by making marketing strategies sustainable, it becomes easier to make adjustments within the global market and trends that keep occurring.
Sustainability of strategies must be maintained in consideration with the impact these strategies may have on the environment (Peattie, 2009). It must be ensured by all businesses that these strategies should be having a positive impact on the society and environment.
Importance: of sustainability lies in the fact that each of the decisions taken and every action made in the present will have an impact over the future. Sound decisions need to be made for the generation tomorrow so that the choices are available for them also.