英国论文代写:多米诺公司

24 8月 英国论文代写:多米诺公司

英国论文代写:多米诺公司

案例研究:1960年,来自密歇根州的商业企业家汤姆·莫纳汉创立了伯明翰娱乐公司dominos Pizza。这是一家小型的时间商店,不久之后,这家商店将其分支机构扩展到了贝德福德郡和后来的爱尔兰。1993年,该公司大规模地进入英国和爱尔兰的特许经营权。达美乐采用特许经营模式,成为第一家在另类投资市场上上市的家庭快递公司(Dominos,2014)。

该公司一直在不断制定战略,利用创新的赞助,比如赞助“辛普森一家”,并在产品准备方面进行创新,比如革命性的专利酷暑包。Dominos也有企业社会责任战略,支持其品牌的力量和价值。例如,2007年Dominos从其产品中去除所有氢化脂肪。它利用技术创新,支持2007年的短信披萨订购,然后在以后的订购中应用。在技术创新的背景下,Dominos是一个先锋,这些努力导致公司进入了伦敦证券交易所的主要市场。截至2013年,新任首席执行官戴维•怀尔德(David Wild)接手该公司,希望通过修复的供应链和更新的生产设施(Dominos,2014),来改善未来的财务状况。

英国论文代写:多米诺公司

Case Study: Birmingham Amusement MachinesDominos Pizza was founded by business entrepreneur Tom Monaghan in Michigan in the year 1960. It was a small time store, and soon the store expanded its branches to Bedfordshire and later Ireland. The business entered into Master franchises in the United Kingdom and Ireland on a large scale in the year 1993. Domino in adopting a franchise model of expansion became the first home delivery company float on the Alternative Investment Market (Dominos, 2014).
The company has been constantly strategizing using innovative sponsorships such as sponsoring for the ‘The Simpsons’ and also innovating in product preparation such as the revolutionary patented Heatwave hot bags. Dominos also has Corporate Social responsibility Strategies that support its brand strength and value. For instance, in 2007 Dominos removed all hydrogenated fat from its products. It utilizes technology innovation as it supports the SMS pizza ordering in 2007 and then application based ordering later on. In the context of technology innovation Dominos was a pioneer and these efforts have resulted in the company moving to the main market of the London Stock Exchange. As of 2013 with new CEO David Wild taking over the company is looking forward to more improved financial future with the renovated supply chain and newer production facilities (Dominos, 2014).