英国论文代写:后现代客户

08 9月 英国论文代写:后现代客户

英国论文代写:后现代客户

后现代客户对产品选择的成本/效益评价最不感兴趣,而现代客户在消费产品时寻找体验。消费者会寻找那些专注于幻想、感受和乐趣的体验。因此,经验成为后现代客户产品不可或缺的一部分。这种现象的另一个方面是客户与公司共同创建产品(Macnamara,2010)。当消费者被允许积极参与时,消费者就会对购买该产品更感兴趣。许多时装公司吸引顾客来设计他们的服装。这并不意味着客户做了所有的设计,但它表明,公司喜欢他们的客户是他们必须提供的一部分。这些公司帮助客户设计服装。这个手势帮助顾客感觉自己很重要,并成为公司的一部分。
个人主义
后现代的顾客更加个人主义。后现代个人主义是社会分化的结果。这种分裂是由于工业和商业的发展造成的。技术的发展给消费者带来了更多的个人空间。他们可以通过虚拟的触摸与虚拟世界保持联系。因此,后现代主义是一个极端个人主义的时代(Pappa,2002)。这使消费者注意到社会联系。这就解释了后现代消费者不会去寻找产品,而是寻找社会联系或与产品的社会关系。在迎合个人主义的顾客的过程中,定制扮演着重要的角色。像劳斯莱斯这样的公司在汽车上有车主的名字。这被认为是一个差异化的因素,客户是个人主义的。

英国论文代写:后现代客户

The post modern customers are least interested in cost/ benefit assessments of their choice of products rather the post modern customers look for experiences as they consume a product. The consumers look out for experiences which are concentrated towards fantasies, feelings and fun. Thus experience becomes an integral part of the product for the post modern customers. Another dimension to this phenomenon is engagement of the customer in co-creating a product with the company (Macnamara, 2010). When the consumers are allowed to participate actively, the consumers become more interested in buying that product. Many of the fashion houses engage customers to design their outfit. It does not mean that the customers do all the designing but it suggests that the company like their customers to be a part of what they have to offer. Such companies assist their customers in designing the outfit. This gesture helps the customer to feel important and as a part of the company.
Individualism
Post modern customers are more individualistic. The post modern individualism is the result of the fragmented society. This fragmentation has resulted from development of industry and commerce. Development of technology has given more individual space to the consumers. They can be in touch with the virtual world with virtual touch. Thus post modernism is an era of extreme individualism (Pappa, 2002). This makes the consumers look out for social link. This explains that the post modern consumers do not look out for products rather they look out for social link or social relationship with the product. Customization plays an important role while catering to customers who are individualistic. Some of the companies Like Rolls Royce have the name of the car owner on the car. This is considered as a differentiating factor by customers who are individualistic.