First things first manifesto was published in the year 2000 to enable discussion on varied areas of visual communication. Posters have been designed and stuck at various organizations to identify people’s thoughts and aspirations on design. The manifesto also identifies the relationship established between advertising, culture and commerce. The purpose is to develop fundamental aspects that can interpret information through graphic design in an effective way.
The manifesto has been signed by about 33 dignitaries and it promotes effective use of the talents in market. The design teachers have come together to explain necessary skills and fundamentals of commercial advertising. It only encourages professional design thinking by the people in this industry. The subject of value free design is discussed in detail. Many designers have realized that design requires adherence to values. On the other hand, there were many others who felt that designs need to be value free.
People (designers and thinkers) welcomed this debate as it not only brought a healthy understanding on design profession but also produced the techniques for effectiveness in the market. Adbusters was the firm that promoted quality ideas and explored the concepts of culture jamming and detournement. It also motivated the designers not to encourage brands that are harmful to users. For example, the manifesto insisted that designers should deny designing for arms companies and the cigarette manufacturers which are believed to affect the nation on the whole.
Those who found that new design thoughts are not required have rejected the manifesto. However, it has received huge recognition and support from people around the world. They were for new thoughts and better principles of designs that can define and develop consumerism to better shape. The objectives of this manifesto in 2000 impressed the masses greatly.