英国论文代写：零售组织
乐购是英国最大的跨国商品零售和杂货店的跨国公司之一，总部位于英国赫特福德郡。它排名第三，是全球最大的零售组织之一，以利润衡量，在全球收入方面排名第二(2007年White)。
分割
众所周知，乐购的组织正在采取一种强有力的战略，而全球其他任何零售组织都没有做到这一点。特易购组织针对的市场细分市场包括市场的每一部分。这个策略的一个主要因素是，在他们自己的品牌下提供的产品包括最高的价格，适中的价格范围，甚至是极低的价格(Hau 2001)。此外，还包括一些价值，包括一些不同类别的产品，如金融服务、乐购、服装、家居、饮料和食品等。
目标市场营销
自1997年以来，该组织一直在营销自己，并考虑了一个术语，即“乐购之路”，用来描述组织的核心宗旨、目标、原则和价值。这个词似乎成为营销被跟踪的标准水平的组织,因为它一直在扩大国际、国内的领导下特里•莱希特易购(Tesco)的首席执行官这意味着转变由组织关注利益相关者,包括员工以及客户罗韦德尔(2006)。
竞争分析
从最近开始，人们发现该组织已经失去了客户的基础。对乐购组织的主要竞争是Lidl和Aldi(Marsh 2009)。由于对该组织实施了高度激烈的竞争，特易购的股价在2014年达到了49%的水平。除了这些组织，主要的竞争是由合作的食物，莫里森，塞恩斯伯里和阿斯达。由于该行业的这些零售组织，该组织已经失去了28.7%的市场份额。
Tesco Plc is one of the biggest British multinational organizations of general merchandize retail and grocery stores that has headquarter in Hertfordshire, United Kingdom. It has been ranked at number three being one of the largest retail organizations across the globe being measured in terms of profits, and ranked number two in terms of revenue earned across the globe (White 2007).
Segmentation
The organization of Tesco is known to be pulling off a strong strategy that has not been achieved by any other retail organization all across the globe. The segment of market being targeted by the organization of Tesco includes each and every segment of the market. One main element involved in this strategy is the provision of products under their own brands that include the highest prices, moderate ranges of price, and even extremely low amount of prices (Hau 2001). There is also an inclusion of value that encompasses a number of different categories of product like financial services, mobile by Tesco, clothing, home, beverages and food items.
Target Marketing
Since the year 1997, the organization has been marketing itself by the consideration of a phrase that is “The Tesco Way” for describing the core purposes, goals, principles and values of the organizations. This particular phrase seems to be becoming the standard level of marketing being followed by the organization as it has been expanding internationally and domestically under the leadership of Terry Leahy, the CEO of Tesco that implies a shift being made by the organization for focusing on stakeholders that include both, the employees as well as the customers (Rohwedder 2006).
Competitive Analysis
Since recent times, it has been found that the organization has been losing its base of customers. The main competition being imposed on the organization of Tesco is by Lidl and Aldi (Marsh 2009). Due to the highly intensified competition being imposed on the organization, Tesco lost a share price by 49 per cent in its value as per the year 2014. Apart from these organizations, major competition is imposed by The Co-operative Food, Morrisons, Sainsbury’s, and Asda. The organization has been losing 28.7 per cent of its market share due to these retail organizations in the industry.