以前经常光顾的消费者正在其他商店购买新鲜果汁，因此这是该公司实现多元化的一个机会。虽然公司和企业家都是从一个想法开始的，独特的产品差异具有优势，但随着业务的成熟，公司将不得不多样化(Markides, 1995;蒙哥马利,1994年)。商业趋势在变化，人们对产品的期望也在变化(Bigadike, 1999)。在这种背景下，可以提出的一个相反的论点是，当该公司开始向果汁行业多元化时，它将失去其独特的产品差异化。然而，这种相反的观点是不能被接受的，因为无论如何，公司正在失去它的消费者基础，从80%下降到40%。作为反驳，该公司别无选择，只能考虑果汁业务多元化等任何新机遇是否会帮助其改善业务。公司目前的另一个机会是财务状况。这里提出的论点是，由于该公司已清偿了对其名下的50万美元贷款，并积累了盈余，因此它可以利用盈余资金来帮助实现多样化。
在这一点上可以提出一个相反的观点，即公司不应该把重点放在把资金用于多样化，而应该用这些钱来纠正当前导致公司丧失消费者实力的行为。这个反论点是有道理的，因为该公司的重复客户实力正在下降。对此，该公司的反驳是，通过研究和观察，该公司明白，失去的回返顾客开始更喜欢其他商店出售的新鲜果汁。所以在某种程度上，大多数顾客的偏好似乎已经改变了。如果客户偏好发生了变化，那么公司确实应该采取新的策略(Kock， &Guillen, 2001)，并利用其当前的无债务状态和可用的货币投资资本，使公司重新形成。然而，该公司目前来自非回头客的销售正在增长，因此也应将重点放在这方面。
Former regular repeat consumers are buying fresh fruit juice in other outlets and hence this is an opportunity for the company to diversify. While companies and entrepreneurships are started with one idea and a unique product differential holds an advantage, the companies will have to diversify as the business matures (Markides, 1995; Montgomery, 1994). The business trends change and people expectations on products also changes (Bigadike, 1999). A counter argument that can be placed at this context is that the company will lose its unique product differentiation when it starts to diversify into the juice sector. However, this counter argument cannot be accepted because the company is anyways losing its consumer base as perceived from the percentage drop from 80 percent to 40 percent. In rebuttal the company does not have an option but to consider if any new opportunities such as diversifying in the juice business will help it improve its business. Another opportunity that exists for the company is in its financial state at the moment. The argument made here is that since the company has cleared the loans it had to its name, in the amount of $500,000, and also has accumulated a surplus it can hence use the surplus funds in order to help make the diversification effective.
A counter argument that can be made at this point is that instead of focusing on using the funds for diversifying, the company should instead make use of the money for correcting the current actions that lead to the loss of consumer strength for the company. This counter argument makes sense since the company did have repeat customer strength that is going down. The rebuttal that can be offered here is that the company has through its research and observation understood that the repeat customers who it lost have started preferring the fresh fruit juice that is being sold across other shops. So in a way it looks like the majority customer preference by itself has changed. If customer preference has changed then the company should indeed take up a new strategy (Kock, &Guillén, 2001) and make use of its current debt free status and monetary investment capital available in order to bring back the company back to form. However, its current sales from non-repeat customers are increasing so it should focus on that too.