E Return Services ERS addresses an existing business problem in the e-commerce industry in a unique way. The business problem being addressed is the returns logistic management for e-retailers. A business plan is prepared for E Return Services ERS. The business plan highlights:
Business Model: The business model employed for ERS is that of an offline-online consumption model. Here business opportunities are indentified in the returns management and these business opportunities are collated with strategic functions such as 1) organized returns and 2) resale’s to benefit the e-commerce merchant and his business setup
Plan: The plan identifies a complete theoretical background for ERS including the business problem background that includes an insight into ERS from the views of the Entrepreneur-the e-Retail merchant that will use ERS, the Investors and the academics that are interested in studying the benefits of returns management. The business planning with the comprehensive business description, the products and the business model are presented. An environment analysis is presented using strategy tools like the Porters and the PEST and an internal assessment of ERS is carried out and the marketing objectives and ways to strategize are discussed.
Profitability and Feasibility: are addressed in terms of a detailed financial plan and projections
Research and Plan Outcome: A research is conducted for establishing the need for a business like ERS. The primary research and the plan (background research) presents a conclusive case for ERS adoption. ERS does have a valuable business opportunity in returns management.