Culture has a huge influence on outcomes of business in several ways (Holt 2003). Companies initiating high level of performance consider culture as a mode to enable achievement of organizational goals and objectives. Apple has been recognized for its innovation and path-breaking products. This is due to its organizational culture which is driven by the passion of employees facing challenges and grabbing opportunities. Before initiating cultural change, it is important to assess current organizational culture of the organization. It is highly relevant to clearly identify the culture which is desired for initiating growth and success of the organization (Jacobs 2005). Further, change process must be designed for implementation of culture which is desirable. On the analysis of the organizational culture of Apple, it was seen that there were several ups and downs due to lack of communication amongst two teams within the organization. This gave rise to a deliberate mistake. The error supported in magnifying the lack of transparency within an organization. As there has been a change in the leader of Apple, it resulted in changes within the cultural change (Jacobs 2005). Creative and innovative culture must be maintained. However, it must shift from the power related culture to a task related culture.
Problems in Achieving Goals due to Organizational Change
When there is change in organizational culture, there are several other problems that might result in prevention of cultural change (Austin 2007). Restraining problem can be classifies into three different levels. These levels are organizational level, individual level, and secondary unit level. Organizational level involves structure of the entire organization. Individual level involves lack of trust, misunderstanding, and threat to personal benefit, customs, and uncertainty. These problems altogether may tend to create hindrance in the achievement of organizational goals (Lines 2004). Therefore, it is highly important to manage these problems for achieving success in bringing cultural change within the organization.