学院欢迎校友捐赠在线使用在线捐赠形式（Miller &凯斯毕尔，1990，p. 11）。学院鼓励这种捐赠方式，方便了捐赠者，也减少了学院的处理费用。
Oxford University in UK is one of the world’s leading institutions. In trend with the present times, it also recognizes the importance of alumni financial contributions. It continuously keeps on expanding its network of volunteers in order to increase its alumni donations. Said School of Business, Oxford University concluded its Annual Alumni Fund on 31 July, 2014. It collected total 101,003.77 pounds from alumni. This collected donation is a record in the history of the college. The college employed following measures to attract alumni donations:
The college welcomes its alumni to donate online using online donation forms(Miller & Casebeer, 1990, p. 11). The college encourages this mode of donation as it is convenient for the donors and also it reduces the processing overheads of the college.
The college encourages regular donations on quarterly, biannually or annually from their alumni in order to build a reliable source of income which makes future planning easier. These regular donations give the higher donors an exemption on their taxes also.
Challenge Fund initiated by the college encourages healthy competition among classes to donate to the college and make their class victorious (Poyago‐Theotoky, Beath, & Siegel, 2002, p. 15). It helps in inculcating a strong sense of belongingness among the alumni and also helps the university in raising huge revenues.
The college also organizes alumni business weekend reunions to keep its alumni engaged and connected and raise alumni donations.