In general, it is very important for the organizations to do the monitoring of the competitors in the industry. Because of this kind of dynamism, there is a introduction of the new services and innovative marketing mix in a much more frequent manner as compared to the traditional marketing techniques. It is important to understand the strategies of the traditional competitors. Also it is important for the companies that they can analyse the website of the competitor and identify the current trends and continue to look for future trends.
On the basis of the micro environment it can be stated that the success of the organization has been largely based on the strong customer base. It is important that the customers need to have the better understanding related to the organization. It is important to do the quantitative and qualitative analysis of the for the purpose of tracking the consumer behaviour and to create more and more insights related to the consumers. Companies are using the demand analysis for the purpose of doing the understanding and the determination of the business proportion among different customers. The companies also try to do the deployment of the qualitative analysis for the purpose of understanding of the purpose. After the assessment of the demands and the services among the consumers for the different products and the services, the companies are required to do the development of the marketing communication for targeting the potential customers and convert the same into the actual ones. The online websites also do the tracking of the way in which the consumer navigates the sites which impact their buying decisions. This helps them to make the better websites.
The customer satisfaction is the primary thing which may be important for development of the relation with the consumers. It is thus important for the organization to do the monitoring of the suppliers as the same affect the quality or the experience for the customers.
Online buying behaviour
It is important for the organization that how the customers can buy the products. It is important that the companies should begin to summarize the needs and the requirements of the customers.