英国论文:如何宣传酒店服务

26 2月 英国论文:如何宣传酒店服务

英国论文:如何宣传酒店服务

如果酒店的服务通过社交媒体进行宣传,那么公司服务的知名度就会提高。社交媒体用户的比例日益增加,利用社交媒体平台提高公司知名度。根据社交媒体研究提供的信息,Twitter支持的电视广告与仅通过电视进行的广告相比,回报率高出50%。公司的品牌知名度也通过社交媒体广告在非电视观众中提升。很多时候,人们在Facebook和Twitter上第一次看到消息时,就会了解到许多新的酒店品牌。如果这些品牌没有在社交媒体上发布,人们甚至可能不知道它们。由于Twitter、Facebook等社交媒体网站的出现,企业与客户互动的方式发生了革命性的变化。

英国论文:如何宣传酒店服务
酒店业意识到了社交媒体的好处,他们明白如何通过社交媒体网站有效地传递企业信息,以便在当前的商业环境中进行竞争。每个企业甚至特许经营公司都可能受到社交媒体的正面和负面影响。酒店必须采取行动,及时回应评论,就像这些评论是真实的一样,这样可以提供更高的回报。对酒店业客户的评价会影响公司的品牌形象。因此,企业有效利用社交媒体策略来提高公司的利润。酒店公司从全球客户的正面和负面评价中获益,无论是在创造大量客户方面,还是在改善服务方面。每天的技术进步使得酒店行业的经营者很难忽视社交媒体。

英国论文:如何宣传酒店服务

If the services of the hotel will be advertised by the social media then the visibility of company’s services will be increased. The rate of social media users is increasing day by day therefore availing the social media platforms for increasing company visibility. As per the information provided by the social media study, the television campaigns that were supported by Twitter had provided 50% higher ROI in comparison to campaigns delivered only through television. The brand visibility of the company is also increased through the social media advertising among the individuals who are non-television watchers. It is observed many times that individuals learn about many new hotel brands when they were first feed on wall of Facebook and Twitter. There is a possibility that people won’t even know about those brands if they were not published on social media. The ways with which companies interact with customers have undergone revolution because of the social media websites such as Twitter and Facebook etc.

英国论文:如何宣传酒店服务
The hospitality industry is aware of the benefits of social media and they understand the ways through which messages of companies can be delivered effectively through social media websites for competing in current business environment. Each business and even franchise corporations may be positively and negatively affected by the social media. It is essential for the hotels to undertake actions and timely responding to the reviews as if the reviews are genuine can provide higher payoffs. Reviews of customer in the hospitality industry affect brand image of the company. Therefore businesses make effective use of social media strategies for enhancing profits of the company. The hotel companies are benefitted by both the positive and negative reviews of the worldwide customers in terms of creating large pool of customers and even by making improvements in their services. The everyday advancements in technology are making it difficult for the various operators of the hospitality industry to ignore social media.