12 10月 英国市场营销论文代写-儿童服饰市场
本文主要讲儿童服饰市场，从实际的销售数据来看，有40%的巴宝莉产品实际上来自其配件部门。剩下的销售额来自女装和男装。只有5%的销售额来自童装。在世界范围内，新生儿的数量正在减少。这引发了人们购买高档童装产品的新兴趣。日本童装增长了3%，印度增长了2%，中国增长了4%，预计增长到11% (Euromonitor.com, 2015)。在这些市场上，也存在着为孩子们购买高质量服装的同辈压力。本篇英国市场营销论文代写文章由英国论文人EducationRen教育网整理，供大家参考阅读。
From actual sales figures, it has been found that 40% sales of Burberry products were actually from its accessories division. Rest of the sales was from women, men apparel. Only 5% of the sales are from children apparel. Around the world there has been decrease in the number of children being born. This has lead to a new interest for buying premium products for children wear. In Japan there has been 3% increase in Children wear, in India 2% increase, in China 4% increase expected to grow up to 11% (Euromonitor.com, 2015). There is also a peer pressure that exists in these markets to buy high quality apparel for the children.
In the developed markets such as UK, there has been an increase in fast fashion retail sales (Euromonitor.com, 2015). Hence in those areas there has been a decline in the premium range of toddler clothes (Han, Nunes, and Drèze, 2013). Private labels are not very popular in the developed markets. Nevertheless, there is growing markets and requirement for the premium brands in emerging countries and even in some developed countries like Japan. Hence, it is suggested to dedicate a children line of clothing. World over it is expected that the Children wear market will increase by 4% (Euromonitor.com, 2015). This share of the markets can be easily acquired by premium brands like Burberry.
Burberry has effectively conquered digital marketing tools. It has millions of Facebook like and Twitter followers (Ahrendts, 2013). Target marketing to youth and key market. More emphasis is given to non-consumer and overall brand. Reposition of the brand with core consumers is essential for the company. There have been a number of endeavors taken up by the company in the recent times. Nevertheless, there has been a very broad approach undertaken by the company. Louis Vuitton had recently developed the Louis Vuitton wardrobe. This had essentially resonated well with the key target demography. Company needs to maintain its unique British Heritage and culture when promoting to the consumers (Kapferer, 2015). Burberry has already undertaken effective strategy in regards to quality and luxury. There should be more importance given to the cultural significance of the product. This would enable people to connect with the product.