英语代写论文:市场进入模式与策略

22 2月 英语代写论文:市场进入模式与策略

英语代写论文:市场进入模式与策略

基于交易成本理论,选择进入模式的目的是为了降低交易价格昂贵(Herrmann和Datta,2012)。从最低交易成本的角度说明企业的组织边界。由于这一理论、资产专用性、不确定性的交易频率所有贸易反映最优交易机制(Gatignon和乔林,2008)。此外,根据国际生产折衷理论,进入模式的选择是因为公司所有权的优势、区域的优势和内部化的优势。此外,根据组织能力理论,选择进入模式的影响最有效的方法使用以前的经验,探索新的思路(马方,2007)。总的来说,强调降低成本和提高效率是选择进入模式的主要目标。

英语代写论文:市场进入模式与策略
然而,效率的提高并不能解释本地化外国进入模式的动机。外国子公司在东道国的投资都应该考虑问题的合法性和经济目标(Fishman,2005)。更具体地说,在发展中国家投资时,东道国的外国资本规则对股权结构有很大影响。合法性是一个广义的看法或假设一个实体的行为是可取的,适当的,或适当的社会建构的价值体系中,在信仰、规范和定义(Weichmann和普林格尔,2009)。合法性反映了合法公司和合法表演者(包括供应商、政府、消费者、科学机构、专业组织和其他相关人员)之间的共同信念的道德。合法的表演者的制定者和企业经营环境的观察员(斯托普福德和威尔斯,2012)。

英语代写论文:市场进入模式与策略

Based on transaction cost theory, the purpose of choosing an entry mode is to decrease transaction expensive (Herrmann and Datta, 2012). It shows the organizational boundaries of enterprises from the perspective of lowest transaction costs. Due to this theory, asset specificity, the uncertainty of the transaction and the frequency of trade all reflect the optimal trading mechanism (Gatignon and Anderson, 2008). Moreover, according to eclectic theory of international production, the choice of entry modes is because of the advantage of a company’s ownership, advantage of the region and the advantage of internalization. In addition, according to theory of organization ability, the choice of entry modes affect the most effective process to use previous experience, and explore new ideas (Stavrevski, 2007). Overall, it emphasizes that minimizing cost and boost efficiency is the main goal reasons in the choice of entry mode.

英语代写论文:市场进入模式与策略
Nevertheless, the boost of efficiency will not offer a whole explanation for the motivation of localize a foreign entry mode. Foreign subsidiaries investing in a host country should consider both the issue of legitimacy and economic goals (Fishman, 2005). To be more specific, when investing in developing countries, the foreign capital rules of the host country greatly affect the equity stake structure. Legality is a generalized perception or assumption that the behaviors of an entity are desirable, proper, or appropriate within some socially constructed system of values, beliefs, norms, and definitions (Weichmann and Pringle, 2009). Legitimacy reflects the moral of common beliefs between legitimate companies and legitimate performers (includes vendor, government, consumer, scientific institute, professional organization and other relevant persons). Legitimate performers are the constitutors and observers of the companies operating environment (Stopford and Wells, 2012).