英国诺丁汉特伦特大学论文代写:咖啡营销

10 8月 英国诺丁汉特伦特大学论文代写:咖啡营销

英国诺丁汉特伦特大学论文代写:咖啡营销

互联网所有的用户也是目标市场心理范畴下。这一类别包括年轻雇员,他们可能是科斯塔咖啡的潜在顾客,也可能是大学或大学最后一年的学生(1989营)。没有多少咖啡店在他们的商店里提供免费wi-fi,而且开放24小时。因此,科斯塔咖啡通过向年轻雇员和学生提供免费无线网络,成功地获得了这一群体的目标听众。
科斯塔咖啡的竞选计划所涉及的主要方面包括哥斯达黎加咖啡和顾客之间的沟通特点,以及这件事最终会如何影响顾客的日常生活。的确,主要的焦点是消费者花时间在科斯塔的一个销售点上。实现这些目标的手段称为战略。广告的一个重要方面包含在他们的战略中,其中包括营销组合要素。此外,它还包含了寻找特定对象的开发,这些对象可以通过广告来满足。
为了实现哥斯达黎加咖啡的传播和营销目标,它旨在利用价格、地点和产品等策略。这些策略包括媒体战略、阵地战略和信息战略(基姆和钟1997)。
哥斯达黎加咖啡的产品被定位为高品质的咖啡,同时采用价格低廉的策略。科斯塔咖啡强调在所有的网点都有出色的客户服务和质量,以完成职位策略。这将导致对咖啡豆的质量和顾客服务的承诺和信任的建立。

英国诺丁汉特伦特大学论文代写:咖啡营销

All the users of internet are also the target market under the psychographic category. This category encompasses of young employees who could be potential customers of the Costa Coffee and also the students of the final year in university or in college (Camp 1989). There are not many coffee shops who offer the facility of free Wi-Fi in their stores and which are open for 24 hours. Thus, Costa Coffee is successful in acquiring the targeted audience of this group by taking advantage of providing free Wi-Fi to young employees and students.
The main aspects which are covered under the campaign plan of the Costa Coffee encompasses the feature of the communication amongst Costa Coffee and the customer and how this thing would finally impact daily life of the customer. It is true to say that the main focus would be on that the consumer spend time on one of the outlets of Costa. The means through which the objectives are achieved is known as strategy. A significant aspect of advertising is included in their strategy which encompasses of elements of marketing mix. Moreover, it also incorporates the development of finding particular objects which could be met by means of advertisement.
In order to achieve the communications and marketing objectives of Costa Coffee, it aims at using such kinds of strategy which aims at price, place and the product. These strategies which includes all these elements are media strategy, position strategy and message strategy (Kim and Chung 1997).
The products of Costa Coffee are positioned as a coffee of high quality and at the same time they use the strategy of affordable pricing. Costa Coffee emphasizes on excellent customer services and quality in all outlets so as to accomplish the position strategy. This would result in creation of string commitment and trust on the quality of beans and customer service of Costa Coffee.