The generic strategy of Apple is broad differentiation with a focus over essential features resulting in differentiating the company as well as its products from others. This strategy makes the company stand out within the market. An example can be quoted here that focusing over proper designs along with other characteristics such as higher branding and user friendly products have resulting in company differentiation from its competitors. For Inbound logistics, the company works with several suppliers across the world and has continued maintaining an efficient management of its supply chain. The purchase commitment of the company covers a period of 150 days. The number of suppliers has been reduced. The operations of the company are categorized into reportable segments of operations inclusive of U.S, Europe, China, Japan, Remaining Asia Pacific and Retail. Full time 92600 employees perform the operations of the company with extra temporary employee of around 4400 working full time with the company. For outbound logistics, the distribution channels are direct and indirect accounting for 28 and 72 percent respectively. The inventory levels are minimized by Apple through consideration of cost. For marketing and sales, several channels of distribution are used by the company.
The company has increased its focus over enterprise sales during the previous some years. The company further with regard to service has exceptional customer service quality delivering ability throughout the pre purchase stages, purchase stage and after the purchase stage. This internal tool for Apple will help in depicting whether from the case study it is evident that the company is valuable, rare, and costly, when it comes to imitation or has been organized for capturing value or now. It is evident from the case study that definitely the product has value and the services add value for the customers. The customers appraise the entire spectrum of products and services offered to them. The products are also rare. For example, the operating system of I-phone is not present in any other smart phone across the world. However, there is also no doubt that the product is imitable which means that, costly or not, other competitors can catch up with the company services. The company has also been organized for exploiting the resources as well as its capabilities appropriately.