The distribution in Japan with regard to UGG Australian boots took place in the year 2009. The sales in Japan grew more than 80 per cent driven through whole sale expansion and operations in the retail industry along with e-commerce website launch in order to adopt towards internationalization strategy driven through international market expansion as an objective. The company also became the top most leading organizations amongst the products of exported products of Australia in Japan (Cassell et al 2004). The company kept its consistent insight over investments being made to enhance the infrastructure of its retail and market in order to experience acceleration in the region of Asia Pacific with respect to growth in future.
With this international expansion strategic choice, the expansion of UGG Australian boots took place in China especially after huge success in the Japanese boot market.
With introduction of 9 new stores in the market of China, UGG Australian Boots experienced a growth of 70 percent in the Chinese market which led towards China to be considered as the market with potential for UGG Australian boots (Cokins 2009). From the illustrated growth in china and Japan, the company currently has taken the Asian market to be reasons of its success especially because UGG Australian boots devoted itself to consistent investment being made for developing more retail outlets in the region of China. The current potential of Chinese market was analyzed by UGG Australia boots in order to make sure that Chinese market will be a sustainably growing market in the future.