20/12/2018

代写论文:产品捆绑营销策略

代写论文:产品捆绑营销策略

产品捆绑策略是将多个组件或产品打包在一起作为一个解决方案进行营销的一种方法。自21世纪以来,随着企业努力克服与收购相关的成本,这种战略越来越受欢迎(Yang and Hsiangchu, p. 230)。在有效的情况下,捆绑销售对客户和企业都有好处。在许多产品和业务设置中可能会出现捆绑。作为一个重要的例子,电子产品零售商经常考虑捆绑配件、软件和硬件。银行也可以将银行的产品捆绑在一起,使每个客户的商业组织价值最大化。更常见的情况是,顾客倾向于通过一次购买获得几次满意。

代写论文:产品捆绑营销策略
个人考虑购买产品以满足需求或解决问题。如果客户感知到许多需求,并且捆绑的产品足够重要,可以满足全部或大部分需求,那么对于关键客户来说就有一定的便利范围。此外,顾客在购买一些产品时往往会体验到规模经济(Yang and Hsiangchu, p. 298)。与企业的其他战略一样,企业可以通过产品的捆绑来实现成功或失败。通常情况下,如果客户的价值和方便成为业务的关键动机,那么更好的客户关系和长期优势最终会得到发展。

代写论文:产品捆绑营销策略

The strategy of product bundling is an approach of marketing in which there is packaging of multiple components or products together as one solution bundled. There has been an increased popularity of this strategy since the 21st century as companies put in efforts for overcoming the costs related to acquisition (Yang and Hsiangchu, p. 230). In case of effectiveness, bundling is useful in offering benefits to both customers and the business. There may be occurrence of bundling in a number of product and business setting. As a significant example, retailers of electronic items often consider bundling accessories, software, and hardware. Banks can also be seen bundling products of banking for maximizing the value of business organization from each and every customer. More often, customers show preference for the achievement of several satisfaction by a single purchases.

代写论文:产品捆绑营销策略
Individuals consider purchasing products for addressing needs or solving issues. If a customer is perceiving a number of needs, and the bundled product is significant enough for addressing all or most of them, there lies a scope of convenienve for the key customers. In addition, customers tend to experience economies of scale when purchasing a number of products (Yang and Hsiangchu, p. 298). As with the other strategies of business, the business may achieve success or failure with the bundling of product. Typically, better relationships of customer and long- terms advantages end up developing if the value and convenience of the customer turns out to be the key motivation of the business.

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