韩国作为一个只有5000万人口和100032平方公里土地的国家，在最近对20国集团国家进行的一项调查中，其硬实力资源排名第9，软实力资源排名第12 (Nye,2009)。硬实力资源包括军事力量、经济技术能力、自然资源，而软实力则相反。权力是一种“可以通过三种主要方式影响行为的东西”:胁迫威胁(“大棒”)、诱惑或报酬(“胡萝卜”)，以及让别人想要你想要的吸引力(“软实力”)(奈和金，31岁)。软实力是某种文化或政治政策的诱惑和吸引力;它说服人们，而不是强迫人们按照你想要的方式行事。据奈和金,有三个主要的资源,在任何国家软实力取决于:“1)文化的吸引力,2)它的政治价值,当它生活在国内外,和3)其外交政策,当他们被视为合法和道德权威。(Nye and Kim, 32岁)对于像韩国这样的国家来说，其硬实力发展的潜力非常有限，因为它的地理位置和人口，它几乎不可能凭借硬实力成为世界强国之一。然而，韩国拥有发展软实力所需的一切资源，而且潜力巨大。
In order to give the explanation related to the phenomenon of the same, the notion related to the cultural proximity is important. A number of scholars in the world have accepted the fact that the Korean wave which has emerged since 1990 is something which is completely non-defensive, non-apologetic and something which can’t be condensed very easily. A vital reason that why Korea is considering the spread of Pop culture in the entire world is because of the exclusive in this area. The nation is getting a lot of attention in the present times because of the soft-power which has been established by it. Though, in the previous times, there has been a great lack of research in this field.During the times after the Cold War, there has been an overall increase in the overall interdependence in a number of nations in the world. A large number of societies in different nations have promoted to the public diplomacy in a number of foreign nations. These nations have promoted for a large number of public diplomacy in the making of the rules. Soft power may be defined as the term which was related to the persuasion or the ability of different people for a number of methods, contents and scopes related to the foreign policy apparatus. It was the ability of the people to move out of the nation and attract and seduce the ones who belong to other nations, something which leads to the increase in the ability of the people who are outside the nation to think about the country in an idealistic manner.
South Korea as a country with only 50 million population and 100032 square kilometers of land ranked 9th in hard power resources and 12th in soft power resources in a recent survey of G-20 nations published in The Chosen Ilbo (Nye,2009). Hard power resources encompass military forces, economic and technology capability, natural resources while soft power is in the contrast. Power is something that ‘can affect behavior in three main ways: threats of coercion (‘sticks’), inducements or payments (‘carrots’) and attraction that makes others want what you want (‘soft power’)’ (Nye and Kim, 31).Soft power is an enticement and attractiveness force of a certain culture or political policies; it persuades people instead of force people to act in the way that you want. According to Nye and Kim, there are three major resources that soft power in any country rests on: ‘1) the attractiveness of its culture, 2) its political value, when it lives up to them at home and abroad, and 3) its foreign policies, when they are seen as legitimate and having moral authority.’ (Nye and Kim, 32) For a country like South Korea, its potential of hard power development is very limited because of its geography and population, it is almost impossible for it to become one of the great powers in world based on its hard power. However, Korea has all the resources needed for its soft power development, and the potential is giant.