As identified by Knapp (2002), the feminine characteristics of traditional manner were ignored following the socialist asceticism tenets that denied the romantic love and the sexual desire amid men and women. Instead, the portrayals of women propagandized the love to have the basis over the political relations and class. Even though the television had not gain enough popularity at that period, other media such as the radio, magazines and newspaper were utilized for that ideologies integration within the day to day life from persuasive campaigns of information.
These practices led towards the notion as identified by Ko (2003) that the state of modern nation relies upon the information of media for implanting the values and consciousness of the nation, delivering the identity of nation to be ubiquitous and typically banal part of the daily life experience which influences different identities involving the sexuality and gender. The minimal emphasis over the distinctiveness of gender has reached its height in the Cultural Revolution. The trousers made from cotton and of baggy outlook along with the jackets that offered less female form indication were quiet famous at the time of Mao.
These were coupled with the hair styles of plain nature and the faces that were freshly scrubbed and free from any kind of make-up. The Chinese women’s behavior and the appearance of de-gendered nature held a positive and strong impression over the women that visited China from the Western world during the years of 1970s. The initial image that was viewed was the simple dressed women and men seen from the windows of the bus to be free of sexist distinctions and class. The streets are seen to be dignified with the large lack of women that are decorative. Since the late years of the 1970s, the China has moved towards the modernization path that involves the transition of the economy from central planned to be riven by the market. The values of society were viewed as being shifted from the heightened collectivism towards the individualism that might be linked to the retaliation.