本篇文章主要分析麥當勞在澳大利亞的營銷手段，在SWOT分析的基礎上，麥當勞澳大利亞控股提出了許多建議。這一方面會有優勢，另一方面也會關注他們可能獲得的機會，使他們能夠充分利用他們(Burger Business 2012)。首先，它必須調整或改變其目標市場，這意味著他們可以更多地關注學生和上大學的孩子，而不僅僅是小孩子。需要使用一些特殊的策略來吸引他們，包括給學生的特殊優惠券和禮品卡。與此同時，他們需要集中精力為公眾開發新產品，以滿足對健康飲食的新鮮需求。本篇代寫論文文章由英國論文人EducationRen教育網整理，供大家參考閱讀。
There are many recommendations based on the SWOT analysis which could be rendered to McDonald’s Australia Holdings. This on the one hand would have the strengths and on the other hand would also focus on the possible opportunities available to them so that they could make full use of them (Burger Business 2012). The first is that it must adjust or change its target market, which means that they could focus more on students and college going kids rather than just small kids. Some special strategies need to be used to attract them, including special coupons for students and gift cards.
Together with this, they need to focus on developing new products for the public so as to meet the needs of the fresh demand for healthy eating. For example, they could focus on providing low fat meals and some items which are nutritious. An alternative to people in Australia for milk is a special flavour milk, wherein it has a good and enough quantity of milk.
Also, McDonalds could develop a new way in the field of gaining opportunity of the increasing need to tackle its lawsuits from other companies and organizations. They could look into making more products which are healthy so that they don’t face more lawsuits and hence spend more time and money on the same which finally results in adding cost to the company. Also, they could spend a certain amount of money in advertising what they are doing well for the society and for the consumers (Hill 1997). Lastly, what they could focus on in making more theme based restaurants depending on the latest trend amongst the targeted group. This could help them to be in competition with the local fast food chains which act as an immediate threat to McDonalds Australia’s holding. Thus, these recommendations once implemented would add to the overall revenue and hence the profit of the firm.
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