“The blue denim look… is the uniform of the world, the way we all want to look when we’re feeling easy, moving fast—a way of life” (Vogue,1971).
The most standout and unique feature of Levi’s Type I jacket is its craftsmanship. It is original and authentic down to its root with high quality and intricate works. It gives a feel of class with comfort blend in a perfect amalgamation.
Denim has now become a symbol of fusion of simple and stylish. It has become a most important clothing material for the youths and is considered most for a youth’s wardrobe. It depicts modern culture and has evolved as a fashion icon round the globe. Gone are the days where hippie bellbottoms and tapered legs ruled the ramp. In the current trend denim has adapted new bold styles which reflect the current fast-track lifestyle. Out of many incarnations of denim outerwear, the versatile and elegant of all is button-down jean jacket. Owning a piece of this vintage beauty is not only just a style statement, but it is indeed like a cherry on the icing.
This type I Levi’s jacket is comfortable, durable and compliments nearly every style, colour and moods. It is like a dream belonging of every man at some point of their life. The charm of this vintage jacket is such that it can be worn casually as well as formally also. In this rustic world, it has become a style statement, ideal for colder months (Olson, 2012).