It is one of the biggest travel companies in the world and is head quartered in Los Angeles. It has 57 offices and operates in more than three continents. They have anon integrated set of design that it operates in a number of worldwide locations. It provides the people with a number of amenities across Europe, Africa and Asia. These are the major strength of the company. When compared to Lauras’ travel they are more integrated and the delivery times for the services are relatively faster. Owing to this the company will face stiff competition in the country.
It is also considered to be the best company in California (Krizek, 2003). This is a serious contender to the same target demography as that of the Laura Travel;These are the companies that operate in a brick and mortar services along with the latest technology. These companies are bigger threats to the sustainability of the Laura company. Nevertheless there are also online portals that offer similar services. These Online companies that are currently in the markets are Expedia and Hotwire. These companies are probed in detail in the following.It was launched in the year 1966; it is a very well known company that operates in many countries across the spectrum. It is head quartered in US but operates in 15 nations of the world.
It provides services to book airline tickets, offers a number of car rentals information, promises hotel reservations with competitive pricing, has unique customizable vacation packages, cruises and a number of innovative attractions. Unlike Laura Travels it offers services via Internet and also through telephone. It uses the latest technology to provide an integrated service to the consumer (Guillet, and Law, 2013). It also is partnered with a number of travel companies, hotels and airlines. It has been found that this company is a strong contender in all of the countries where they operate.Hotwire also offers similar services to that of Expedia. Their strategy is they resell the airfare, hotels, car rental services and vacation packages. It offers unsold tickets to the buyer and its considered to provide a number of services that are cheaper by comparison (Guillet, and Law, 2013).
They have employed game theory to entice the consumers regarding the same. Company came into existence in the year 2000. This is the combined development of Karl Peterson, Eric Grosse, Spencer Rascoff and Gregg Brockway as well as six airlines including Northwest, Continental, United, US Airways, and American airlines. This is a different model that offers best rate to the consumers. There is an interesting interface that it offers to the consumers to book their deal. The consumers are not aware of the exact pricing until they are ready to book the flight (Guillet, and Law, 2013).. They have a number of interesting deals and it would make a tough competitor for Laura Travel services. Other possible competitors for the company are Trip advisor and innumerable online sites that are dedicated for the same services.