代寫論文 -什麼是4P營銷

07 10月 代寫論文 -什麼是4P營銷

本文主要講述的是什麼是4P營銷,有人建議公司使用4P營銷。價格:產品最初的定價應該是溢價。這將使消費者了解產品。產品的定價應該類似於其他國際品牌的定價(Kotler and Armstrong, 2013)推廣:通過電視廣告、手機app、社交媒體進行產品推廣。應該有針對產品銷售的整合營銷努力。這一宣傳信息應該基於青少年人口統計學觀看的電視節目,以及應用程序和社交媒體。促銷的內容將是產品如何象徵一種獨特的澳大利亞口味(科特勒和阿姆斯特朗,2013年)。本篇代寫論文文章由英國論文人EducationRen教育網整理,供大家參考閱讀。

It has been recommended that the company uses the 4P of marketing.Price: Initially the pricing of the product should be premium pricing. This will enable the consumers to learn about the product. The pricing of the product should be similar to the pricing of other International brands (Kotler and Armstrong, 2013)
Promotion: The promotions of the product should be through TV ads, mobile apps and social media. There should be integrated marketing efforts that should be directed towards selling of the product. This promotional message should be based on the TV programs that the youth demography watches and also in the apps and social media. The content of the promotions would be how the product symbolizes a unique Australian taste (Kotler and Armstrong, 2013).
Place: The place to make the sales of the product would be through the cities and also will eventually have a distribution system to meet online requirement.
Product: Wattle seed toffee crunch and wild life jelly will be the initial products that will be launched into the markets. These are some of the popular products in Australia. The company can then develop product differentiation based on local preference towards the chocolates.
It has been planned that the company will start to make profit after it commences its action of creating a supply chain and marketing and promotions. It has been assumed by the end of 2018 that will establish itself in the Pakistan markets. The company will start making profits towards the end of 2018. The firm is a domestic firm that has just started to market its products. The company objective is to foray into the world markets. Since it is an Australian Brand the logical decision would be to establish itself in the New Zealand markets. The company wants to explore its dimensions and possibilities into the world arena by choosing a country with a significantly different operating style. Owing to this it has shifted its focus towards Pakistan which will export into other Asian nations. It will initially move into the new country on an ad-hoc basis to understand the pulse of the market. Once it has been able to have a strong market in Pakistan. The next stage of the product will be to make sales in the other emerging nations. Having established in Pakistan the company can then shift towards China, India and Bangladesh. GDP of the country is 2013 billion. Inflation rate of the country is high at 7.96%. Increase in the disposable income of the people by 17% (Amjad and Burki, 2015). Risk of political changes in the nation and investor apprehension can prove to be detrimental to the markets.
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