本文主要讲的是泰国旅游市场的兴起，香港、中国和印度被吹捧为世界新兴市场。对这些国家的关注过度。然而，泰国正在成为这场竞赛中的一匹黑马。这个国家的旅游业水平很高，而奢侈品品牌则专注于这个国家的旅游战略。泰国公司现在已经认识到奢侈品牌的重要性，并把重点放在向游客销售这些产品上。每年，产品在泰国的销售额预计为144亿美元，并一直在稳步增长。它被评为全球第四大游客数量(Kananukul, Hodges，和Watchravesringkan, 2015)。泰国的奢侈品市场在过去几十年里呈现出巨大的增长。这是由于来自亚洲的游客。它被认为是专门为亚洲游客服务的购物中心。本篇代写论文文章由英国论文人EducationRen教育网整理，供大家参考阅读。
Hong Kong, China and India have been touted as the emerging markets of the world. There has been excessive focus on these countries. However, Thailand is emerging as a dark horse in this race. There is high levels of tourism in the nation and the luxury branding are focused on these tourism strategies of the country. Thailand companies have now understood the importance of luxury branding and are focusing on selling these products to the tourists visiting the place. Annually, the sales of the products in Thailand are estimated to be USD 14.4 billion dollars and it has been growing steadily. It has been rated as the 4th most number of global visitors (Kananukul, Hodges, and Watchravesringkan, 2015). Luxury market in Thailand has shown tremendous growth in the past few decades. This is due to the tourists from Asia. It has been considered shopping hub that caters to the Asian tourists almost exclusively.
Asian tourists visiting Bangkok has been between 15 million to 16 million in the 2014 and is expected to reach 20 million in the year 2017. 70-80 % of the consumers are touted to be foreign tourists. Of these figures, 80 to 90 % indulge in shopping in retail sector in Thailand (Kananukul, Hodges, and Watchravesringkan, 2015)
A leading importer and retailing distributer of a luxury watch brands has stated that there has been increase in interest in the premium products. This has led to rapid expansion of the markets. When compared to neighbouring countries, the country has a number of malls and is considered to be a region that is an ideal destination for the foreign shoppers. Local shoppers spend between 3,500 baht and 5,000 baht while the foreign shoppers are found to spend more than 10000 baht. During the central festival of Pattaya, there is higher influx of tourists in the regions. In areas such as Jungceylon 60% of the shoppers are tourists from Europe and the remaining are from Japan, Korea and China (Kananukul, Hodges, and Watchravesringkan, 2015). The number of tourists visiting the region has increased rapidly. These are the positive development that has been happening in the region.
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