代写论文：营销情报报告
巧克力的消费者
每个人都喜欢巧克力和英国公民花了约£1.80吃巧克力(Mamatha,2008)。英国的巧克力消费者有很多选择约5000巧克力线可用的媒体。英国市场是主要的巧克力制造商的国家有许多品牌在英国像Kitkat,牛奶和火星。英国市场是由三个巧克力生产商,如吉百利约28%的市场份额,雀巢和火星都有大约24%的支配(巴尼,1991年)。
该公司
雀巢是世界上最大的公司consumer-packed-goods总部设在韦威,瑞士。今天,雀巢公司提供各种各样的产品,如婴儿食品,饮料,咖啡品牌,巧克力和冰淇淋品牌。Kitkat品牌是著名的巧克力品牌的雀巢公司(卡梅隆,2006)。Kitkat品牌在1911年推出“装备猫”的名称由朗特里在英国糖果公司。品牌已经被雀巢公司收购后,1988年6月购买它从Rowntree公司(凯勒,1993年)。它让雀巢全球控制Kitkat品牌,因为它没有控制北美市场好时公司已经获得许可Kitkat生产在美国市场(Varaprasdreddy,2006)。Kitkat巧克力奶油夹心巧克力薄片覆盖着光滑层巧克力有四个手指酒吧。
代写论文：营销情报报告
The Chocolate Consumers
Everyone adores chocolates and UK citizens have spent around £1.80 on the chocolate consumption (Mamatha, 2008). The chocolate consumers of UK have many choices about 5000 chocolate lines available in their outlets.UK market is the major chocolate manufacturer country there are many brands available in the UK like Kitkat, Dairy milk and Mars. The UK market is dominated by three chocolate producers, such as Cadbury has about 28% of the market share and Nestle and Mars both have about 24% dominations (Barney, 1991).
The Company
Nestle is the biggest company consumer-packed-goods in the world which is headquartered in Vevey, Switzerland. Today, Nestle offers variety of products like infant foods, beverages, coffee brands, chocolates and ice-cream brands. Kitkat brand is one of the famous chocolate brands of Nestle Company (Cameron, 2006). Kitkat brand has been launched in the year 1911 with the name “Kit Cat” by a confectionary firm Rowntree based at United Kingdom. The brand has been acquired by the Nestle firm in June 1988 after purchase it from Rowntree firm (Keller, 1993). It give Nestle global control over Kitkat brand as it does not have control over North American market as Hershey firm has already acquired license for Kitkat production in US market (Varaprasdreddy, 2006). Kitkat chocolate is cream filled wafer chocolate covered with smooth layer of chocolate with four finger bar.