20/06/2018

代写assignment:线上客户分析

代写assignment:线上客户分析

在线客户分析:目前咖啡厅是一个咖啡师和一个三明治的地方,那里的三明治是由作为一个开放厨房。对服务性厨房的研究表明,顾客满意度会被顾客高度评价,在顾客满意度方面,顾客的订单交付时间以及餐厅的食物质量都被给予很高的评价。在这种情况下,在案例研究中,玛氏咖啡屋现在决定实施一个在线订购系统。系统背后的基本原理是,客户将能够提前订单,而不是时间问题的服务他们可以捡起他们的食物和下降或下降捡食物和咖啡和离开,如一个外卖。根据Euromonitor的一份报告,新西兰的消费者生活方式显示,从青少年到成人,每个人都通过智能手机连接,这表明网络智慧市场在不同年龄的人群中分布得很均匀。

代写assignment:线上客户分析

在数字零售上的花费实际上是很高的,据估计,在2013和2014财年,在线零售大约有38亿美元。预计将增加45亿甚至更多。大约190万新西兰人在网上购物。通过智能手机进行在线零售的消费占30%,平板电脑的消费占10%。消费者在网上购物是为了方便,包括能够比较产品和价格。这是一个将继续增长的趋势,伴随着这一趋势,支出将大幅增加。很大一部分支出将继续流向海外,但新西兰零售商仍有机会利用市场的增长”(Boyte, 2014)。因此,玛氏可以利用这个机会来迎合市场精明的客户。

代写assignment:线上客户分析

Online Customer Analysis:The coffee house at present operates as a barista and also a sandwich place, where sandwiches are made as an open kitchen. Research studies on service kitchens indicates that customer satisfaction would be highly rated by customers and in customer satisfaction, the time taken for order delivery and also the quality of food in the case of a restaurant are rated very highly. In this context, in the case study Mars coffee house has now decided to implement an online ordering system. The rationale behind the system is that customers would be able to order in advance, so instead of time issues at the point of service they can just drop in pick up their food and have it or drop in pick up food and coffee and leave, as in a takeaway. Consumer lifestyles in NZ as indicated by a Euromonitor report states that from teens to adults everybody connects via a smartphone, and this is indicative of an online savvy market that is evenly distributed across ages.

代写assignment:线上客户分析
The amount of money that is being spent in digital retail is in fact high, and it is estimated to be around 3.8 billion in online retailing for the Fiscal year 2013 and 2014. And it is expected to rise 4.5 billion and more. About 1.9 million New Zealanders are making online purchase. The purchases of online retail made over the smartphone were 30 percent and over a tablet was 10 percent. “Consumers shop online for convenience, which includes being able to compare products and prices. It’s a trend that will continue to grow and with this, spend will increase substantially. A considerable proportion of spend will continue to go off-shore but the opportunity remains for New Zealand retailers to take advantage of the market’s growth” (Boyte, 2014). Hence, Mars can make use of this opportunity to cater to the market savvy customer.

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