代写被发现:大规模定制

04 6月 代写被发现:大规模定制

代写被发现:大规模定制

大规模定制是指如何将市场商品或服务交付给客户,从而满足客户的特定需求。正如在研究和营销研究中主张的那样,大规模定制的好处是它使灵活性和个性化相结合。这里匹配特定的客户需求。这些单位通常与生产成本有较低的关联(Addis, & Holbrook, 2001)。对产品的期望存在着个体差异,大量定制产品的生产是为了迎合个人消费者。当今时代的技术进步使公司能够满足大规模定制程序的需求。

代写被发现:大规模定制

大规模定制在一些例子中是成功的,如耐克,乐高和西尔斯。在Levis、Inc.、Proctor和Gamble化妆品等其他公司,他们都失败了。因此,大规模定制策略并不是一件确定的事情。“识别驱动人们对大批量定制产品的态度的个人特征,可能有助于了解大规模定制程序成功的市场条件和失败的市场条件”(David, 2006, p.2)。因此,文献综述对大规模定制进行了研究,涉及消费者态度、动机、消费者感知和定制模型。考虑的大规模定制行业是英国plus size服装市场。

代写被发现:大规模定制

Mass customization is about how market goods or services will be delivered to the customers so that a specific requirement of the customer is met. The benefits of mass customization as argued for in research and marketing studies are that it enables the combination of flexibility and personalization. Specific customer needs are matched here. These units usually have low cost association with production (Addis, & Holbrook, 2001). There are individual differences in what is expected from a product, and mass customized goods are produced in order to cater to individual consumers. Technological advances in current times have enabled the companies to meet the demands by mass customization programs.

代写被发现:大规模定制
Mass customization is successfully in some examples like Nike, Lego and Sears. In some others such as Levis, Inc. and Proctor and Gamble cosmetics, they failed. Mass customization strategy is hence not a sure thing. “Identifying individual characteristics that drive attitudes toward mass customized goods may provide insight into market conditions in which mass customization programs will succeed and those in which they may fail” (David, 2006, p.2). The literature review hence conducts a study on mass customization, in relation to consumer attitude, motivation, consumer perceptions and models of customization. The mass customization industry to be considered is the UK plus size clothing market.