Similarly, in semiotics movement is extremely important (Eco: 2000). In the staring of this advertisement, options are being narrated and so the movements are slow but as soon as the line ‘The women does not like to spent tie regretting’ comes, the music becomes faster and simultaneously, so does the movements and it shows that the two are linked really well.
Although, there is no mention of a men or of life but they both have go immense importance I this ad. Love or leave is used as a metaphor for men and it questions the decision of a woman and what does she really want. Moving on a question is asked ‘back or forward’, this can be taken as a metaphor for life and it can question if a women wants to move on with it or not. Bu in the end, it is clearly mentioned that the women does not have time to regret these decisions. It also shows that our lives have become faster and so we should time everything as time matters a lot (Barthes & Howard: 1994).
Thus, this advertisement is about the experience women gain by using Citizen Watches and the importance that it holds in women’s lives. It also uses soothing music, a simple background and a rose that symbolizes love, along with a horse that is a symbol of loyalty. This advertisement gets the minds of the women running so that they can make decisions quickly and not wait a long time for it. And in case a wrong decision is made, they should not waste time regretting it but should do something to make it right (Lotman: 2001).