Another innovation approach is the development of the compression approach to innovation. This is the method by which there is a reduction in uncertainty and the acceleration of learning and understanding. This is the approach which works best during the times when there is an incremental change. In this approach it is assumed that the innovation related to the product can be planned in some of the steps which can lead to the process of compressing the time so that it takes the steps which can speed up the process of innovation. Because of this the innovation can take place at a much faster rate and on continuous basis. Google ensures that the innovation related to the product or a technology is done in a series of steps.
In each and every product innovation, Google ensure that there are a large number of multifunctional teams, which are working at Google at the same time. The company gives its products to the large number of engineers who are working on different levels at the same time. Also, it ensures that there is a proper planning for each and every innovation which is being implemented at Google.
Another important concept which is also implemented at Google and is necessary to ensure a successful organization is the leading change approach. It is the approach in which the changes are considered necessary to the human responses and the reactions which are related to the same. There are many people who feel confused because of the change and try to avoid it. But, changes are a law of nature and it should be implemented (Skarzynski & Gibson, 2014). Google has been open to the leading change approach from the inception. It is creating new products and working on a large number of new technologies in order to ensure a great change. Leading change is necessary to ensure that organizational decline does not turns up.