Social media prominences are becoming an integral component of the news and it controls the ways in which the information will be perceived by the public. An increase in the “Liking” notions in the media outlets has gained prominence (Hepp and Krotz, 2014). These are some of the modern ways of staying with the current events. News organizations are increasingly trying to increase the web traffic to their websites. Apart from this, they provide instantaneous update to the readers. It has been observed that the journalism programs in the colleges are now focusing on the online and different mediums of broadcasting of the information.
Social media is embedded into the journalism models. A new era of journalism has arrived and they have changed the previous dynamics of communication. It is important for the modern-day journalism students to connect with the people using these social media tools. Modern news outline such as the New York Times provide unique internships to develop the social media. Social media in news outlets has become ubiquitous and an integral part of the current news cycles.
The social media is particularly relevant in the crisis management processes. They enabled the government to warn the people about eminent threats or dangers. Apart from this, the crisis can be defined using a multitude of ways. They can use the social media to alert people during the times of natural disasters or man-made disasters. People can use the tools to alert people. Media outlets can use the social media tools to ensure that the appropriate people are receiving aide during the times of crisis. The tools of communication can be used in times of emergent situation (Poell and Van Dijck, 2014). A larger number of people and demography can be informed about a particular issue or problem. The social media is a tool that is powerful when used by credible news sources.