本文主要讲述关键因素的影响嵌入到BT的商业环境中，威胁:经济衰退导致的市场放缓让人们不敢花更多的钱。在竞争激烈的市场中，成本领先和差异化至关重要(Bartlett等，2007)。在这两个领域都有各种各样的公司给BT带来了严峻的挑战，比如O2, Orange, Voda-phone和谷歌。另一个威胁是公司的IT人员不足，由于经济衰退和随之而来的问题，公司没有招聘毕业生(CIMA论文6 management accounting business strategy 2009 examination, 2008)。本篇伦敦论文代写文章由英国论文人EducationRen教育网整理，供大家参考阅读。
Threats: The market slowdown because of recession has made people afraid of spending more money. Being under competition in a marketplace with higher competition, cost leadership and differentiation are essential (Bartlett et al 2007). There are various companies in both these domains that have caused a tough challenge to be created for BT such as O2, Orange, Voda-phone and Google. Another threat is inadequate IT personnel for the company as the company has not being recruiting graduates because of the recession and issues that came along with it (CIMA Paper 6 management accounting business strategy 2009 examinations, 2008).
Though BT works hard for maintaining higher standards of CRM, a threat is created due to public’s word of mouth over company’s customer services. Another threat is that there are several finance related risks in the bonded markets causing several fluctuations in the market to happen (Barczak 2010). There are 5 fundamental issues that BT should look to sustain, which are inclusive of achieving competition sustainability, creating proper function based communication for the customers, making future compatible technologies investments and differentiating the functions of structure and operations.
Throughout its history and currently, UK has acted as a global market leader in the tough competitive industry of telecommunications. Ever since deregulation, various competitors have made their entry in the market to provide services of telecommunications. The tool of porter’s five force analysis will help in identifying the position of BT when viewed across this highly competitive industry (Drury 2012). As new regulatory frameworks were initiated by EU for its industry of telecommunications in the year 1998, the monopolies of telecom came to an end and this motivated competitiveness. Within tough competitive environment, UK acts as a key marketplace leader.
Rivalry of competition has managed to become high and has been growing increasingly. The industrial growth influenced across the world.
Very high costs of infrastructure and the current competitive environment cause newer entrants to be de-motivated towards the industry. This has led towards low new entrant’s threat.
Purchase power has also become very high as lower cost based deals are present across the market. The costs of switching have been reduced because of innovativeness and competitiveness.
BT ensures to keep its goal fixed at becoming a leading telecommunications organization. To be able to cater to this, the company sets its goal by various means such as value being built by the shareholders. Therefore, the company has successfully fostered in the high growth concentration areas as far as possible for providing a complete business approach (Govindarajan et al 1992). This strategic positioning is inclusive of key drivers, newer competitiveness and shift towards consultation as well as services. BT promotes itself as a flexible working organization that takes care of its employees more than its operations. This is another key competitive advantage that BT has got.
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