18/12/2018

论文代写:产品的质量和产品情感之间的联系

论文代写:产品的质量和产品情感之间的联系

通过本研究分析,我们发现企业只需要专注于为奢侈品塑造品牌形象,并不需要开发奢侈广告(Theng so, Grant Parsons, & Yap, 2013)。对于奢侈品牌来说,产品的成本不是问题,重要的是产品的质量和产品之间的情感联系(Chadha, & Husband, 2010)。这证明,企业只需要开发一个迎合人们情感的品牌。品牌重视有效的功能广告和产品的功能价值(Theng So, Grant Parsons, & Yap, 2013)。本研究的结论是,品牌应该随着企业的联合而关注产品的功能方面。奢侈品牌是指特定品牌生产的大部分产品是奢侈品或服务交付品的品牌(Hennigs et al., 2013)。

论文代写:产品的质量和产品情感之间的联系
某些特征与奢侈品牌有关。在商品和威胁市场中,存在产品泛滥(Hennigs et al., 2013)。很难向人们保证产品的高价值得过品牌人的外表(这是没有道理的)。为此,两家公司采用不同的策略,使产品或服务看起来更高端。定价、产品质量和排他性是奢侈品或服务的一些关键特征(Stottinger, Schlegelmilch, and Zou, 2015)。人们在拥有一个奢侈品牌的过程中会感受到声望和影响力。有一些关键的区别和变量,使奢侈品牌不同于大众产品。下面将详细探讨这些问题。

论文代写:产品的质量和产品情感之间的联系

From this research analysis, it was found that the companies only needed to focus on creating a brand persona for luxury, so it was not required for them to develop extravagant advertising (Theng So, Grant Parsons, & Yap, 2013). In the case of luxury brand the cost of the product is not the issue it is the quality and the emotional connection between the product that is important (Chadha, & Husband, 2010). This proved that the companies only have to develop a brand that catered to the sentiments of the people. Effective functional advertisements and the functional value of the products were given importance by the brands (Theng So, Grant Parsons, & Yap, 2013). This study concluded that the brands should focus on the functional aspect of the product along with the corporate association. A luxury brand is a brand where the majority of the products produced by the specific brands are luxury products or service deliverables (Hennigs et al., 2013).

论文代写:产品的质量和产品情感之间的联系
Certain characteristic features are associated with luxury brand. In the commodities and threats markets, there is product inundation (Hennigs et al., 2013). It is difficult to assure the people that the premium pricing of the product is worth the façade of the brand persons (do not make sense). For this, the companies use different strategies to make the products or service look more premium. Pricing, quality of the product and exclusivity are some of the key features of luxury products or services (Stöttinger, Schlegelmilch, and Zou, 2015).People feel prestige and gain leverage in owning a luxury brand.There are certain key differences and variables that make the luxury brand different from the mass products. These are probed in detail in the following.

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