本文主要內容是關於定價的舉例說明，以餅乾為例，考慮一下如何在不同的加權類別中銷售餅乾，分別是180g、250g、500g和100g。價格隨重量的增加或減少而變化。它的存在是為了確保所有消費者都能買得起這些產品。因此，在這種情況下，不可能對這種產品強加溢價。當與現有的競爭對手相比有一定的優勢，並且需要創建獨特性時，最好使用溢價定價。現在，當一個品牌已經在全球市場上建立了一定的知名度，那麼在進入時，對品牌來說，在進入時使用溢價是有意義的。本篇論文代寫行情文章由英國論文人EducationRen教育網整理，供大家參考閱讀。
As an example, consider how biscuits are sold in different weighted categories of 180g, 250g, 500g and 100g. The price varies based on the addition of grams or reduction in weight. This specifically exists to ensure that all consumers would be able to afford the products. Thus given this existing situation, it would be impossible to impose premium pricing on this product. Premium pricing is best used when there is some definitive advantage over existing competition and when it is necessary to create uniqueness. Now when a brand already has created some awareness in global markets, then during entry, it would make sense for the brand to make use of premium pricing during entry.
However, in the case of the Wu Dalang, it is noted that the brand is not that popular in the United Kingdom. The number of British Chinese that are living in the country are seen to be approximately 247,403 and this is around 0.5 percent of the UK population only. Therefore, while it would be a safe bet to assume that this population would know about Wu Dalang biscuits, the rest of the UK population could still be unaware of the biscuits. The product hence cannot afford to use premium pricing for penetration. For penetration advantage, it is necessary for the company to make use of a standard competitive pricing set based on the existing biscuit manufacturers in the country.
This form of pricing choices would allow the company to start out competitively and the company would also be able to retain their competitive sensibilities over time. Economy pricing is hence best suited. As previous economy facts indicate that the total number of the unemployed in the country has still not improved vastly. It is still high compared to its previous rates and the heavy inflation in the country has still not stopped, so consumers would expect to have their products at rates that are convenient to them. Therefore, low and competitive pricing would be better suited here.
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