免费论文：社交媒体平台的作用
寻找公司财务增长和业绩的主要利益相关者是投资者。全球机构投资者利用社交媒体平台与企业建立直接联系。他们利用这些信息来寻找机会，并解决与他们的投资组合有关的任何危机情况。古德曼集团(Goodman Group)等公司追求的另一个重要好处是，利用这个平台接触到更多的观众，而这个平台完全由它们所有。社交媒体账户允许公司直接与利益相关者联系，而不需要任何中介媒体渠道。古德曼集团的管理者利用这个平台来建立信任，并加强与利益相关者的紧密联系。可访问性和开放性允许利益相关者、客户和投资者以更好的方式与公司建立联系。公司在社交媒体平台上解决的反馈、评论和问题使其反应更快，从而获得更高的品牌管理。
古德曼集团将社交媒体作为其完整的传播策略，建立和维护品牌形象，提高公司在公众中的认知度。通过社交媒体进行财务报告是一种日益增长的趋势，并将成为未来重要的沟通方式。随着社交媒体使用的激增，几乎所有可能的利益相关者都在这些平台上进行某种以结果为导向的讨论。因此，企业有必要参与其中，并提出自己的意见和澄清，以推动公众朝着理想的愿景前进。这些平台为扩大任何公司的受众提供了一种成本有效的方式。通过内容的复制，公司也达到了成为行业内受欢迎品牌的目的。这给了公司必要的竞争优势和认可。
免费论文：社交媒体平台的作用
The prime stakeholders looking for the financial growth and performances of a company are its investors. Worldwide institutional investors make use of social media platforms to be in direct connection with the companies. They use this information to find opportunities and resolve any situations of crisis regarding their investment portfolio. Another important benefit pursued by the companies like Goodman Group, is to utilise the opportunity of reaching larger number of audience from the platform that is completely owned by them. The social media accounts allow companies to connect with stakeholders directly without any intermediary media channels. Goodman Group managers use this platform to build trust and reinforce strong associations with its stakeholders. The accessibility and openness allows the stakeholders, customers and investors to relate to the company in a better way. The feedback, comments and questions which the company resolve at a social media platform make it more responsive and hence gain higher brand management.
Goodman Group uses social media as its complete strategy for communications, to build and maintain the brand image and to increase company awareness in public. The financial reporting through the social media is the increasing trend and is going to be an important way of communication in the future to come. With the upsurge in use of social media, almost every possible stakeholder is engaged in some sort of results-driven deliberations on these platforms. Therefore, it is essential for companies to participate and present their opinions and clarifications to drive the public towards desired vision. These platforms present a cost effective way of amplifying the audience of any company. By the way of reproduction of content, the companies also achieve the aim of being popular brand name in the industry. It gives the company required competitive edge and recognition.