The prime stakeholders looking for the financial growth and performances of a company are its investors. Worldwide institutional investors make use of social media platforms to be in direct connection with the companies. They use this information to find opportunities and resolve any situations of crisis regarding their investment portfolio. Another important benefit pursued by the companies like Goodman Group, is to utilise the opportunity of reaching larger number of audience from the platform that is completely owned by them. The social media accounts allow companies to connect with stakeholders directly without any intermediary media channels. Goodman Group managers use this platform to build trust and reinforce strong associations with its stakeholders. The accessibility and openness allows the stakeholders, customers and investors to relate to the company in a better way. The feedback, comments and questions which the company resolve at a social media platform make it more responsive and hence gain higher brand management.
Goodman Group uses social media as its complete strategy for communications, to build and maintain the brand image and to increase company awareness in public. The financial reporting through the social media is the increasing trend and is going to be an important way of communication in the future to come. With the upsurge in use of social media, almost every possible stakeholder is engaged in some sort of results-driven deliberations on these platforms. Therefore, it is essential for companies to participate and present their opinions and clarifications to drive the public towards desired vision. These platforms present a cost effective way of amplifying the audience of any company. By the way of reproduction of content, the companies also achieve the aim of being popular brand name in the industry. It gives the company required competitive edge and recognition.