商科代写:酒店的收入管理

12 6月 商科代写:酒店的收入管理

商科代写:酒店的收入管理

本报告旨在分析收入管理过程的演变和功能。正如汉克斯等人(2012)所言,收益管理是一个过程,它旨在通过不同的市场条件来优化资产的收益表现。在酒店,收入管理的过程需要执行跟踪、预测、可用性管理、分销和沟通等六个基本任务(Hanks et al., 2012)。本文的研究重点是对某中型城市酒店的收入管理过程进行分析。收入管理过程的目的是检查酒店的表现,并为酒店内部的改进制定策略。入住率:入住率是用来确定酒店里的客人已经入住的建筑物的数量(Kimes, 2011)。酒店的入住率对于酒店管理者来说是至关重要的,因为他们要得到估计现金流的指示。它的计算方法是根据旅馆的房间数量和房间总数来确定的。

商科代写:酒店的收入管理

公式计算酒店的入住率是:入住率=数量的房间占领/酒店的客房总数ADR:ADR或平均每个房间每天售出价格的衡量酒店客房销售的客户平均每日(kim,2011年)。计算方法是每月将房间的收入确定为每月售出的房间。计算酒店ADR的公式为:ADR =每个房间的价格/房间的总价:定义为酒店行业使用的绩效指标,计算方法是将平均每日房价与入住率相乘(Kimes, 2011)。计算RevPar的目的是评估酒店的经营状况,并有能力以平均价格将可用房间填满。酒店的RevPar值较高,说明酒店的平均房价和入住率都在上升。计算酒店的RevPar = ADR X Occupancy rate这三个指标是衡量酒店绩效的重要指标。管理者必须不时地使用这些指标来确定酒店的绩效,并在需要的时候采取措施改善服务体系。

商科代写:酒店的收入管理

This report aims at analyzing the evolution and function of revenue management processes. As per Hanks et al. (2012), revenue management is the process, which is designed to optimize the revenue performance of an asset through different market conditions. In hotels, the process of revenue management requires the application of six basic tasks including tracking, forecasting, availability management, distribution and communication (Hanks et al., 2012). In this report, the focus is on analysing the revenue management process of a hotel based in middle-sized city. The revenue management process aims at examining the performance of the hotel and building strategies for the improvement within the hotel. Occupancy: The occupancy is the measure to determine the number of units in a building that have been occupied by the guests in the hotel (Kimes, 2011). The occupancy rate is crucial for the hotel managers to get an indication of the estimated cash flows. It is calculated by determining the number of rooms occupied in the hotel to the total number of rooms.

商科代写:酒店的收入管理
The formula to calculate the occupancy rate of the hotel is:Occupancy rate = Number of rooms occupied/ Total number of rooms in the hotel ADR: ADR or Average price of each room sold per day is the measure at which the rooms are sold by the hotel to the customers on an average daily (Kimes, 2011). It is calculated by determining the rooms’ revenue per month to the rooms sold per month. The formula to calculate the ADR of the hotel is:ADR = Price of each room/Total price of the roomsRevPar: It is defined as the performance metric used in the hotel industry and is calculated by multiplying the average daily room rate to its occupancy rate (Kimes, 2011). The purpose of calculating RevPar is to assess the operations of the hotel and have the ability to fill its available rooms at an average price. The high RevPar value of the hotel indicates that the average room rate and the occupancy rate of the property are increasing. The formula to calculate the RevPar of the hotel is:RevPar = ADR X Occupancy RateThese three are important indicators of the performance of the hotel. The managers must use these indicators from time to time to determine the performance of their hotel and take steps to improve the service system if needed.