数学作业代写:品牌

04 3月 数学作业代写:品牌

数学作业代写:品牌

品牌首先被定义为一系列意义(McCracken, 2005)。品牌是由相同的过程和交付机制演变而来的,这些过程和交付机制在形成一个单一实体时,向消费者解释了许多事情。因此,当个人消费者想到或看到万豪酒店的品牌时,它的意义不仅仅是酒店的名称,比如舒适的住宿、美味的食物、优质的服务、干净的房间、良好的位置等等。因此,品牌不仅仅是一种简单的识别符号,当它在消费者的眼中得到充分的发展时,就会发出许多隐藏的信息。消费者在考虑万豪酒店的时候之所以会想那么多,是因为万豪通过展示一系列它希望消费者思考的东西来发展品牌。这一发展包括通过各种广告渠道和媒介进行一系列的重复提醒,以最简单的方式达到最大的消费者数量。自我理论是这样的,当一个人思考“自我”时,他会考虑一系列的信念(Lester, 2010)。

数学作业代写:品牌
然后,“自我”的定义与一组个性特征和一组与“自我”相关的信念联系在一起。物质拥有和“自我”是与物质对象的拥有联系在一起的,这使得财富的意义更加清晰(Goldberg, 1991)。因此,当个体的“自我”更接近于感知到的对信仰和意识形态的理解时,当“自我”出现时,它就会与那个集合产生认同感。当品牌意识到世界的本质是物质的;包括使用自我理论使品牌与他们想要的个性特征和信念相关联(Lester, 2010)。因此,当一个个体消费者想到一个特定的品牌,如麦当劳,想到新鲜的食物,美味的食物,他充满活力和年轻的氛围,和年轻的人群总是想到一套自然的信念。这是因为麦当劳在人类心理学上找到了正确的方向,它懂得利用自我理论,通过反复提醒,让自己的品牌与美食和良好的氛围联系在一起。

数学作业代写:品牌

Brands are defined as first and foremost a cluster of meanings (McCracken, 2005). Brands are evolved from the sameness of processes and delivery mechanisms, which when formulated into a single entity, interpreted a lot of things together to the consumer. So when an individual consumer thinks or sees the brand Marriott hotels, it means more than the name, like comfortable stay, good food, excellent service, clean rooms, good location, etc. Thus, brands are more than just a simple symbol of identification, but speak a lot of hidden messages when it is fully developed in the consumer’s eyes. The reason why the consumer thinks so much when looking of thinking about Marriott hotels, is because Marriott has developed the brand by displaying the series of things which it expects the consumer to think. This development includes the series of repetitive reminders through various channels and mediums of advertisements where they reach the maximum number of consumers in the easiest way possible. The theory of self is such that an individual considers a set of beliefs when thinking about ‘self’ (Lester, 2010).

数学作业代写:品牌
The definition of a ‘self’ is then linked with a set of personality traits and set of beliefs associated with the ‘self’. Material possession and ‘self’ is linked with the possession of material objects which makes the meaning of wealth clear (Goldberg, 1991). Thus, when the ‘self’ of individuals is closer to the perceived understanding of the beliefs and ideologies, it becomes identified with that set when the ‘self’ is presented. Brands when understand that the world is materialistic in nature; involve the use of self-theory to make the brand associated with their desired set of personality traits and set of beliefs (Lester, 2010). Thus, when an individual consumer thinks about a particular brand, such as McDonalds, the thoughts of fresh food, tasty food, he vibrant and youthful ambience, and young crowds always comes to mind as natural set of beliefs. This is because McDonalds has hit the right button on human psychology and have understood the use of self-theory to make their brand associate with good food, and good ambience through repetitive reminders.