- In the situation of crisis when the organization is facing some financial lose that is resulting in not fulfilling the operational costs of the organization. The economic crisis of 2008 was faced by many organizations in the country and was demanding for a change that was not liked by many employees of the organization (Ven & Poole, 2005).
- When the organizational overall objectives and goals are not met by the employees of the organization and performance gap is viewed. In these situations the employees of the organization are targeted and viewed critically, policies for change are adapted for this group so they can work on improving their productivity that can help them in increasing the productivity of the organization and overall helping in meeting and filling the performance gaps. New technology is implemented sometimes in this situation to improve the financial performance of the organization. By using the new and improved methods the employees of the organization can aid in fulfilling the overall objectives of the organization (Ven & Poole, 2005).
- Change is also conducted in the organization when the organization faces some opportunities in the market and order to gain them they need to conduct some changes in the organization. Some of these opportunities are faced in the form of mergers and acquisitions. An example of this can be the merger of Ford and Changan group of companies. The merger was good for both the companies especially Ford motors because they had the opportunity to enter in the market of china (Ven & Poole, 2005).