Usually, these sites present the number of parking spaces. In the case of the above example, there are 32 parking spaces provided near Kings Cross Car Park. Now 32 parking spaces are just not enough if the consumer target segment expands and hence it is necessary to have better numbers in spaces. Secondly, security is an issue for the competitor. The competitors ask to bring their own locks meaning they do not give guarantee for the cycles and their safety. Finally, the spaces must be requested in advance. Now in the case of Giken, there is no need to reserve parking spaces. There will always be ample parking spaces for everybody, furthermore since the person is registered, it would mean that they can request and have a parking space whenever they need it. New installations such as new rails or bike rings are totally unnecessary at this point.
Political aspects with respect to entering the marketing with the new services have both pros and cons. In terms of political aspects, some of the key elements to understand are as follows. Australia is characterized by a stable political setup. It is observed that the country is in fact in one of its more stable states after the economic recession. So any new entry with respect to business will be helped. However, there are a myriad of legislation that must be understood by the business, especially the national level laws and the state level laws.
In terms of economic aspects, it is observed that Australia has followed a very consistent growth. The country has a very strong GDP. Its economy is propelled by strong mining and manufacturing sectors and furthermore it is observed that the GDP is expected to grow over the years. It is expected to grow with a 3.9 percent CAGR in the next five years and later it is expected to reach a 1.93% trillion in GDP growth as well. The current CAGR estimates are at an optimistic 4 percent growth. Economy is furthermore very stable as well as there are strong economic inflows. A much stronger demand has been created at this point. However, Australia is dependent on some nations such as Japan, the United States, the United Kingdom and many more which would hinder its economic growth if these nations were to fail. The government is also expecting to spend more on its aging population at present compared to other new investments.