英国建筑学论文代写：大规模定制动机
了解消费者的动机，当涉及到大规模定制，是必要的，以确保成功的贸易商。现在大规模定制的使用将使用户能够选择他们想要的产品属性的形式，例如性能相关属性、外观、功能等。在这一点上，消费者可能会认为一种根据自己需求定制的产品会满足自己的需求，大规模定制动机依赖于感知。大多数大规模定制程序都允许在性能相关或外观相关属性中进行定制。一些允许在实用和象征属性上都有所改变。在加码服装领域，客户将期望改变两者。实用或性能相关的服装属性和外观相关的属性都需要定制。因此，在平衡美学和功能性的不同需求时，研究者认为消费者动机可以从三个个体特征来研究，即优化需求(NFO)、视觉产品美学的中心地位(CVPA)以及消费者的独特性需求(CNFU) (David, 2006)。
英国建筑学论文代写：大规模定制动机
可以优化消费者决策的客观结果，从而最大限度地提高消费者的利益。在这种优化程度上，消费者是不同的。因此，人们对大号衣服的期望与另一件不同(施瓦茨，2004)。动机会有所不同。同样，视觉产品美学也会成为消费者可能存在差异的价值来源(Bloch et al, 2003)。消费者可能会重视设计的某些区别，以至于希望它是独一无二的。这种独特性可以成为大规模定制的动机因素(Tian， & Mckenzie, 2001)。ABC态度模型有三个组成部分:情感、行为和认知(Solomon, 2008)。该模型将有助于理解大码服装大规模定制的“消费者情感”或情感。
英国建筑学论文代写：大规模定制动机
Understanding consumer motivation when it comes to mass customization, is necessary to ensure success for the trader. Now the use of mass customization will enable the user to select the form of product attributes they want, such as performance related attributes, the appearance, functionality, etc. Consumer motivation is created from an understanding of what satisfies the consumer. A consumer might believe that a product customized to their needs will satisfy them In this point, mass customization motivation relies on perception. Most mass customization programs allow for customization in either performance related or appearance related attribute. Some allow a change in both utilitarian and symbolic properties. In the case of the plus size clothing sector, the customer will expect to change both. Utilitarian or performance related attributes of clothing and appearance related attributes would both need to be customizable. Thus in balancing the different needs of aesthetics and functionality, researchers suggest that consumer motivations can be studied from three individual characteristics which are the need for optimization (NFO), the centrality of visual product aesthetic (CVPA), and also consumer need for uniqueness (CNFU) (David, 2006).
英国建筑学论文代写：大规模定制动机
Objective outcomes of consumer decisions can be optimized in order to increase the maximum benefit for the consumer. The consumers differ in this degree of optimization. What one expected in plus size clothing will hence not be the same with another (Schwartz, 2004). Motivations will differ. Similarly, visual product aesthetics would also be a source of value where consumers might differ (Bloch et al, 2003). A consumer might value some distinction of design to a point where they want it to be unique. This uniqueness can be a motivation factor for mass customization (Tian, & Mckenzie, 2001).The ABC Model of Attitudes has the three components of Affect, Behavior and Cognition (Solomon, 2008). The model would be useful for understanding ‘consumer affect’ or emotion about the mass customization for plus size clothing.