英国里兹都会大学论文代写:快乐猴食品

18 2月 英国里兹都会大学论文代写:快乐猴食品

英国里兹都会大学论文代写:快乐猴食品

在对快乐猴所处的外部环境进行扫描时,PESTEL分析的目的是发现明显的关键战略问题和趋势。英国政府在促进健康饮食方面有压力。英国的政府也在其他领域设立了与食品体系相关的目标。例如,政府一直在概述支持向更健康的饮食转变和支持肥胖的计划。加强了对食品安全的安排。长期以来,二氧化碳的排放量已经确定,并采取措施提高公共部门的粮食(BBC 2011)。快乐猴冰沙含有100%的水果,使产品健康。它可以防止防腐剂和其他通奸行为的有害影响。因此,快乐猴的产品可以利用政府注重健康食品推广、加强食品安全的政策提供的机会。2008年开始的经济衰退导致全球消费者信心下降。然而,消费者在快餐上的支出在同一时期有所上升。

英国里兹都会大学论文代写:快乐猴食品
这是因为在英国方便和低成本的食品和饮料的因素(CNBC 2012)。消费者之所以被吸引,是因为附近的夫妻店提供的包装食品和饮料非常方便。利乐包的包装也方便携带他们在工作或学校。低成本因素也促进了冰沙和其他包装食品和饮料销量的增长。因此,快乐猴应该通过扩大分销网络来巩固便利因素,使他们的产品在英国各地都能买到。虽然他们已经提高了他们的价格的力量,销售增加,价格不应该太高,如果这样的话,消费者可以改变他们的偏好,其竞争对手的品牌。低成本还能以诱人的交易形式促进快乐猴的成长。这些促销活动,如每次购买都提供一个免费的包,可以进一步增加他们的销售,确保更大的品牌忠诚度的客户。

英国里兹都会大学论文代写:快乐猴食品

In scanning the external environment, in which Happy Monkey operates, the PESTEL analysis is conducted in finding the key strategic issues and trends that are apparent.There is pressure from the government of UK in promoting healthy eating. There have been other areas too, where the government of UK has set off goals in relation to the food system. For instance, the government has been outlining plans for supporting the shift to the diets that are healthier and supporting obesity. The arrangements are strengthened for the safety of the food. The emissions of carbon dioxide over the long term have been established and the steps are taken in raising the food of public sector (BBC 2011). The Happy Monkey’s smoothies are contained with 100 percent fruits that it makes the product a healthy one. It prevents the harmful effects of the preservatives and other adulteries. Therefore, the products of the Happy Monkey can leverage the opportunity provided by the government policies of focus on the promotion of the healthy food and strengthening food safety. The recession that started from 2008 has resulted in the fall of consumer confidence across the world. However, the consumer spending on the fast food has risen in the same period.

英国里兹都会大学论文代写:快乐猴食品
This happened because of the factors of convenience and low cost of the food and drink in UK (CNBC 2012). The consumers are being drawn because of the convenience of the availability of the packaged food and drink from the nearby mom and pop shops. The Tetra Pak packaging also facilitates the convenience associated with the ease of carrying them in work or in schools. The low cost factor also has contributed to the increase in the sales of the smoothies and other packaged food and drink. Therefore, the Happy Monkey should consolidate the convenience factor by expanding the distribution network so that their products are available in all places of UK. Although they have raised their price on the strength of the increased sales, the price should not be too high, in case of which, the consumer can shift their preference for its competitor’s brands. The low cost can also contribute to the growth of Happy Monkey in the form of attractive deals. These promotional offers like offering a free pack with every purchase can increase their sales further ensuring greater brand loyalty of the customers.