An internal business plan is necessary in the context of expansion and during initial launch (Burke et al, 2010). For ERS an international business plan will help identify for the key points of distribution, re-distribution and the overall scope of the business. International business planning will help businesses in charting long term goals for the company (Berry, 2014). Changes in society, demands, the trends of technology across various nations etc, will be analyzed as part of the international business plan (Stutley, 2007) which will increase the scope for the business. A future business strategy that will involve centralized business operations for ERS will be useful as most of the E-Commerce merchants that ERS hopes to work with in future have a global presence-they ship to customers globally and hence must have a way to accept returns in the same way. At present ERS will begin work only small scale E-Commerce businesses or individual business operations, however, even in this situation ERS will has to be aware of international currency fluctuations and their effects on national economy so as to provide competitive offerings to its clients (Berry, 2014)
The e-commerce business present enormous scope for the present and future as people are increasingly taking to the online method of buying goods and services (Li & Zhang, 2002). The online retail industry witnessed a major surge of approximately 300% during the Christmas season last year. There has been a significant increase in the orders that are being placed online. Alibaba, 2012 full-year sales, exceeded one trillion RMB; only 11 November 2012 reached 19.1 billion RMB a day, Equivalent to China 17 provinces full year GDP. Li Ning Company turned off more than eighteen hundreds Physical stores; the electricity supplier’s sales have exceeded sales in the physical store. The next three to five years China has nearly 80%of the bookstore and 30%of clothing stores, shoe stores, will close. With the increase in E-Commerce and the subsequent increase in returns, the answer for the next five to ten years is the O2O Online to Offline model (Du & Tang, 2014). While developing nations like China are seeing this constant surge, developed nations like the United Kingdom face some issues because of this surge and are now focusing on handling them.