The topic is important from the point of view of research because it is one of the current topics of debate in the fashion industry in the UK and elsewhere. For instance the Los Angeles Fashion, a publisher of the LA Fashion Magazine (Los Angeles Fashion, 2014) reports that one of the main topics of discussion at the upcoming wearable tech conference and expo in UK next year in 2015 is about how to promote wearable technologies in non-technological fields such as fashion. Some of the areas of discussion at the fashion show are expected to be about how to develop products that are useful to people, as well as fashionable, how to ensure that the materials sourced for the production do not interfere with the prevailing norms of fair trade, how to ensure that workers making these products are in safe working conditions, how to ensure that the products are not environmentally harmful, and also how to ensure that the products do not create new problems, instead of solving problems (Los Angeles Fashion 2014). Therefore considering that wearable technologies are receiving importance at important world fashion shows and considering that some of the issues being considered at such events include discussions on how to make technologies useful without creating more problems, it is important to know what factors affect the adoption of wearable technologies so that producers of wearable products as well as other stakeholders are better informed about the potential of the technologies and the possible challenges that the production and marketing of such technologies may present. Also, from the perspective of companies, both technology and fashion, a consumer perspective is important to know because it helps the companies fine tune their designs to the needs and concerns of consumers, as well as signal those attributes through marketing promotions (Lamb, Hair and McDaniel, 2008). Also a study on the consumer perspectives of wearable technology fashion is important also from the standpoint of the BA (Hons) Degree in Fashion Management as wearable technology fashion and ethics of such fashion are current research subject areas of fashion management, and a dissertation in such an area would enable the researcher to produce insights into this area and contribute towards the knowledge base of the educational program as well as the fashion industry, whilst enabling the researcher to partially fulfil the requirements of the degree.