英国论文代写:旅行社营销策略

20 8月 英国论文代写:旅行社营销策略

英国论文代写:旅行社营销策略

在运营初期,公司将重点收购经常前往澳门的中国和欧洲客户。营销战略的核心重点将是重点,作为一个新的组织,它将是重要的,该组织将重点放在特定类型的旅游和旅游服务与选定的业务伙伴和供应商的范围。
产品:如上文所述,公司将重点提供旅游包,提供澳门文化和遗产旅游。也会有基础的假日套餐赌博。随着这些旅行包,公司将提供各种服务,如签证援助,地面运输,机票,酒店住宿等。
定价:龙旅行和旅游公司将积极定价其产品供应。考虑到组织的介绍阶段,龙旅行和旅游公司将专注于渗透定价策略。这一战略将确保潜在客户不会被该组织的初始价格吓跑,直到该组织的服务受到顾客赞赏时为止。然而,定价策略的重要方面是,它将谨慎地保持,以确保组织的财务目标得以实现。
促销和广告:这项战略的重点将是通知公司潜在客户关于公司提供的服务和产品的存在。印刷、广告等多种渠道将用于公司的宣传和广告宣传。使用谷歌AdSense,以及基于脸谱网的促销将被用于定向广告。宣传和广告活动的意图将是:
突出全部由该公司提供的服务。
强调竞争力的定价由公司提供。
创造意识的文化遗产型旅游套餐公司提供的

英国论文代写:旅行社营销策略

Marketing Strategy
In initial phase of operation, company will focus on acquiring Chinese and European customer who frequently travels to Macau. The core emphasis of marketing strategy will be on focus, being a new organisation, it will be important for the organisation to focus on specific kind of travel and tourism services with selected range of business partners and suppliers.
Product: As mentioned in one of the above section, company will be focusing on offering tour packages which will offer cultural and heritage tourism of Macau. Also there will be gambling based holiday packages. Along with these tour packages company will offer range of services such as visa assistance, ground transportation, airline tickets, hotel accommodation etc.
Pricing: Dragon Travel and Tourism, Inc. will aggressively price its product offering. Considering the introductory phase of the organisation, Dragon Travel and Tourism, Inc. will focus on penetration pricing strategy. This strategy will ensure that the potential customers are not frightened away by the initial prices of the organisation until a point of time when services of the organisation are appreciated by the customers. However the important aspect of pricing strategy will be that it will be kept prudently in order to ensure that financial goals of the organisation are achieved.
Promotion and Advertising: This strategy will be focused on informing the potential customers of the organisation about the existence of the services and products offered by the company. Various channels such as print, and web based advertisements will be used for promotion and advertisement of the company. Use of Google AdSense, and Facebook based promotion will be used for targeted advertisement. Intention of the promotional and advertisement campaign will be:
Highlight gamut of services offered by the company.
Highlight competitive pricing offered by the company.
Creating awareness about the culture and heritage based tourism packages offered by the company