To emphasize the effectiveness of planning in the uncertain economic realm of 21st century, some evidences from real-world organizations are examined. There are leading organizations of the world which work out on planning, policy making and scheduling milestones in order to achieve their goals and progress in market. Uncertainty may offer hindrance in forecasting or predicting future conditions, but at the same time, it provides opportunity to the firms to stand out in the uncertain conditions, with their smart planning, where other companies collapse. Qantas Airways Limited is the most steamed air carrier company of Australia. It is the largest airline of Australia with respect to fleet size. Qantas Airways is known for prime air business while working on the most efficient technologies and methodologies, and business approaches. Qantas put equal consideration in development and promotion of the airlines. In 2013, when carbon prices were likely to rise, Qantas planned to develop biofuel aviation for its airline to maintain the overall cost of flight (Qantas, 2013).
Qantas foreseen the rising prices and developed a policy so that it can provide its customers better rates when all other airlines were likely to increase prices due to cost of carbon.McDonald’s is a leading company in fast food all over the world. It has been established since 1940 and presently serving in 119 countries. It is an international organization for which economic conditions vary more complexly. Without proper planning and management, McDonald’s could not have been arrived till this stage of success. McDonald’s has been running a separate department for planning and strategic development which plans differently for every region in accordance with respective economic indicators (Patton, 2012). In United States, McDonald’s plans are focused upon breakfast, chicken and beverages. On the other hand, in United Kingdoms, it focuses primarily on tiered menu approach. In Asian, African and European states, McDonald’s policy planners focus on main menu extensions and value additions. The planning behind these varying policies enable McDonald’s to be remarkably successful in each country.