The business concept is that of a chic restaurant for middle to upper middle class citizens which will cater primarily in Chinese BBQ dishes. Chinese BBQ is not a much explored concept. Chinese BBQ will be the signature brand of the company. There will be many dishes included under Chinese BBQ. The range of dishes under Chinese BBQ will be from medium level spicy to supreme fiery. While Chinese BBQ is the main dish being served, other BBQ dishes will also be served. These will serve the more contemporary and competitive dishes in the restaurant market. There will also be BBQ complimenting dishes such as grilled vegetables, chicken and more that will be provided at the restaurant.
Inside the restaurant the service will be in a buffet style. The customers will have the options of three buffet spreads to choose from, the main course of Chinese BBQ, the normal BBQ and the complimenting dishes. The restaurant will charge the customers on the number of plates they used. The customers can at any time ring the bell situated at the ends of the buffet table if they need help. Customers also will be approached by restaurant waiters from time to time who will check on them to see if they are satisfied.
The restaurant business is launched with a full capacity of services which will be offered normally in a fast food joint only. The business is therefore divided into two main sections. One is the business in the restaurant setting itself and the other is the business outside it. People will be able to order for take-out, there will be door to door catering services, party services and more. Chinese BBQ in fact has estimated that party services over the weekend will be a good way to reach out to customers better as customers are always looking for some place to order from.
The business concept of Chinese BBQ products is quite an unexplored arena and there are not many such restaurants in the Gold Coast. Chinese BBQ service at the doorstep is also a newer concept which is the main highlight in this restaurant business. In addition to the product the business will cater to customers until late into the night till 1PM. This will be one of the unique features of the service.