英国奇彻斯特大学论文代写:如何使销售数字最大化

05 2月 英国奇彻斯特大学论文代写:如何使销售数字最大化

英国奇彻斯特大学论文代写:如何使销售数字最大化

如果主要目的是使销售数字最大化,那么电视和中等长度的广告相结合就可以有效地用于市场营销。这是因为这种组合比其他组合更有潜力吸引最多的客户,这对于产生高销量是非常重要的。通过以上分析发现,电视广告样本的平均收入为27.050万英镑(000英镑),高于比例广告的平均销售额。除此之外,我们还发现中等长度的广告在销售方面也能提供更好的效果(MacFarland, 2011)。在此基础上,可以认为利用广播电台播放中等长度的广告,可以有效地以最具吸引力的方式推广产品,有助于销售最大化。有各种形式的广告,根据不同的组合媒体和广告长度,可以用来推广产品。但是,长广告和当地电台的结合绝对是该公司不会使用的一种形式。这背后的主要原因是这种形式的广告在创造更高的销售额方面没有效果。

英国奇彻斯特大学论文代写:如何使销售数字最大化
同时,由于广告的长度较长,该案例的广告成本也较高(Campbell & Ma, 2015)。由于这个原因,长广告在比例上被认为是一种较差的广告形式。在营销决策中,除了媒体和广告时长之外,还有一些因素需要企业考虑。在这种情况下,营销预算、目标市场规模、广播电视用户、产品类型和营销目标是企业在营销决策中需要考虑的因素。因为所有这些因素将有效识别最好的广告形式与公司的营销目标,根据其适用性产品,目标受众等。从上面的分析,可以得出结论,通过电视产品的推广是比推广利用当地电台相当有效。文章还总结出,中等长度而不是长短的广告对于提高企业有效的产品推广能力也是有效的。

英国奇彻斯特大学论文代写:如何使销售数字最大化

If the main aim is to maximize sales figures then the combination of TV and medium length of advertisement would be effective to utilize in marketing. It is because this combination has potential to attract customers in maximum number compared to others, which is significant to generate sales in high amount. From the above analysis, it is found that the average revenue is 27.050 (000’pounds) in the case of TV adverts sample, which is highest than average sales with ratio adverts. Apart from this, it is also found that medium length advertisements are also effective to provide better results in terms of sales (MacFarland, 2011). On the basis of this, it can say that the use of radio station to broadcast medium length advertisement would be effective to promote the product in most attractive manner, which can contribute to maximizing sales.There are various forms of advertising in terms of different combinations of media and length of advertisements that can be used to promote the product. But, the combination of long length advertising with the local radio station is a form that the company would definitely not use. The main reason behind this is the ineffectiveness of this form of adverting in generating higher sales compared others.

英国奇彻斯特大学论文代写:如何使销售数字最大化
At the same time, the cost of adverting is also high in this case due to the long length of advertisements (Campbell & Ma, 2015). Due to this reason, long advertisement on the ratio is considered as a worse form of advertising.In the case of marketing decisions, there are also some factors other than media and length of adverting that needs to be considered by firms. In this concern, marketing budget, the size of target market, users of TV and radio station, type of product and marketing objectives are some factors that need to take into consideration by a firm in its marketing decisions. It is because all these factors would be effective to identify the best form of advertising as per its suitability with firm’s marketing goal, product, target audience etc. From the above analysis, it can be concluded that the promotion of a product through TV is quite effective than promotion by using local radio station. It is also summarized that it is also effective to develop advertisement in medium length rather than short and long due to its effectiveness in increasing a firm’s ability to make the promotion of product effectively.